Planning with Crystal
17K subscribers
Paid for 5 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | lifestyle |
| Who watches | leans women (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, product review |
| Engagement | 10.1% of viewers like or comment |
| Comments per 1,000 views | 5.9 |
| Which way their views are going | -16% over 109 videos, newer against older |
| Videos in the last 12 months | 92 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 264 in all, 76 in the last 12 months |
| Brands that came back for a second video | 19 brands |
| What a video would cost at a 29 CPM | $29 |
| Brands that paid them in the last 12 months | Charlotte Tilbury, Wild, Mention Me, Cult Beauty, Look Fantastic, QVC, Sephora, Eleat, and 9 more |
| Kinds of brand they take | Beauty, Beauty and Fashion, Lifestyle, Health, Business |
| Their last sponsorship we hold | 2026-06-03 |
What this kind of creator charges
An ESTIMATE, and a range for under 50k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Brain and longevity · 44 people · United Kingdom
DIRTEA is a next-generation wellness brand of pure and potent mushroom-based drinks, proven to give you natural energy, strengthen your immunity and help you feel calm and focused.
Refreshment · United States
Coca-Cola offers a variety of beverages, including soft drinks, juices, and water.
Some of these videos name more than one of these brands, so the column adds up to more than the 5 above.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Degustabox September 2025 Unboxing
Coca-Cola · 2025-10-06 · 411 views
Degustabox Unboxing July 2025 & Money Off
DIRTEA · 2025-08-02 · 541 views
Degustabox Unboxing March 2025 & Money Off
DIRTEA · 2025-03-31 · 436 views
Degustabox December 2024 | UK Unboxing
Coca-Cola · 2024-12-19 · 594 views
July 2024 Favourites and Empties
DIRTEA · 2024-08-01 · 962 views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.