Brought to you byInfluencer AdvisoryYour wellness & health influencer agency

Pete Holmes

1.1M subscribers

Paid for 43 sponsored videos by 12 brands on the drinks and supplement shelf.

Open their YouTube channel

The score

57 out of 100

How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.

The creator

What they make videos aboutentertainment, comedy
Who watches18-24, mixed (inferred, not their analytics)
What kind of viewergeneral consumer
Tone and formatentertainment thoughtful, interview podcast
Engagement4.4% of viewers like or comment
Comments per 1,000 views5.1
Which way their views are going+20% over 42 videos, newer against older
Videos in the last 12 months56
How often they take a sponsorship6 in every 10 videos
Sponsorships we hold beyond this shelf140 in all, 94 in the last 12 months
Brands that came back for a second video13 brands
What a video would cost at a 29 CPM$559
Brands that paid them in the last 12 monthsDrink LMNT, Dad Grass, Magic Mind, Apollo Neuro, Ritual, Squarespace, The Perfect Jean, Vita Coco, and 12 more
Kinds of brand they takeComedy, Lifestyle, Gaming, Fitness, Food
Their last sponsorship we hold2026-06-03

What this kind of creator charges

$15 to $60 CPM

An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.

Who pays them

Some of these videos name more than one of these brands, so the column adds up to more than the 43 above.

10 of these brands booked them more than once.

What kind of brand pays them

Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.

Hydration 19 videosBrain and longevity 16 videosAlcohol free 15 videosVitamins 9 videosMen's and women's health 7 videosGreens and veg 2 videosProtein and meals 2 videosGut health 1 videoSports and recovery 97 brands pay hereEnergy 61 brands pay hereCalm and sleep 36 brands pay hereSkin and hair 30 brands pay hereShops and clinics 23 brands pay hereCoffee and tea 17 brands pay hereRefreshment 17 brands pay hereCBD and hemp 13 brands pay hereAlcohol 4 brands pay here

Who has not booked them

Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.

Every video

Get to know Clayton Farris | You Made It Weird

Kinobody · 2025-11-12 · 3K views

Lachlan Patterson is Lach'd In | You Made It Weird

LMNT · 2025-09-17 · 9K views

Jay Jurden joins the show! | You Made It Weird

Kinobody · 2025-06-25 · 5K views

Chad Goes Deep with Pete! | You Made It Weird

vitacoco · 2025-03-26 · 6K views

Morgan Jay is electric! | You Made It Weird!

Dad Grass · 2025-03-05 · 13K views

Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.