Paul Cuffaro
3.8M subscribers
Paid for 6 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | entertainment, fishing |
| Who watches | 18-24, mixed (inferred, not their analytics) |
| What kind of viewer | hobbyist |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 6.8% of viewers like or comment |
| Comments per 1,000 views | 3.1 |
| Which way their views are going | flat over 120 videos, newer against older |
| Videos in the last 12 months | 122 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 192 in all, 84 in the last 12 months |
| Brands that came back for a second video | 21 brands |
| What a video would cost at a 29 CPM | $11,329 |
| Brands that paid them in the last 12 months | Topshelf Aquatics, NextDayKoi, BRUNT, Pcaquatics, DraftKings, The Farmer's Dog, CCPG, Vuori, and 12 more |
| Kinds of brand they take | Animals and Pets, Sports, Gaming, Pets, Lifestyle |
| Their last sponsorship we hold | 2026-05-31 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Vitamins
Vitamins · 49 people · United States
Health is officially a snack. In an ideal world, broccoli would taste like chocolate, kale like candy, and greens supplements like gummy bears.
Vitamins · 400 people
Munchkin is one of the most innovative and fast-growing consumer product companies in the world!
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Building a BUDGET ANIMAL ENCLOSURE!! (Start to Finish)
Better Wild · 2026-05-18 · 316K views
Buying SUPER RARE GROUPER for My SHARK POND!!
Munchkin · 2026-03-12 · 335K views
Building My SNAPPING TURTLE a NEW POND!! (Start to Finish)
Grüns · 2026-02-01 · 440K views
Building My DREAM ANIMAL Enclosure!! (OTTER)
Better Wild · 2025-08-20 · 338K views
BIG Problem inside My FISH BUILDING…
Grüns · 2025-07-25 · 275K views
My PET CRAYFISH had 100+ BABIES!!
Ritual · 2022-03-15 · 338K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.