Nathaniel Massiah
248K subscribers
Paid for 15 sponsored videos by 1 brand on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | fitness, bodybuilding |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 3.4% of viewers like or comment |
| Comments per 1,000 views | 2.9 |
| Which way their views are going | -39% over 16 videos, newer against older |
| Videos in the last 12 months | 13 |
| How often they take a sponsorship | 6 in every 10 videos |
| Sponsorships we hold beyond this shelf | 47 in all, 8 in the last 12 months |
| Brands that came back for a second video | 3 brands |
| What a video would cost at a 29 CPM | $2,247 |
| Brands that paid them in the last 12 months | YoungLA, Myprotein |
| Kinds of brand they take | Fitness |
| Their last sponsorship we hold | 2026-07-05 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in health and fitness, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals · 410 people · UK
Together, we're on a mission to become the world's most empowering health movement.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
I BECAME THE STRONGEST IN BRITISH HISTORY
Myprotein · 2025-12-14 · 28K views
Myprotein · 2025-07-06 · 5K views
I AM THE STRONGEST IN EUROPE | Nathaniel Massiah 1st Place Junior Euros
Myprotein · 2023-10-18 · 73K views
I'M INJURED | Going Back To Loughborough University
Myprotein · 2023-10-02 · 35K views
I Became The 3rd Strongest In The World | IPF JUNIOR WORLDS 2023
Myprotein · 2023-09-04 · 225K views
HEAVIEST DEADLIFT IN IBIZA EVER
Myprotein · 2023-08-24 · 21K views
Myprotein · 2023-05-14 · 37K views
Week In The Life Of A 20 Year Old Entrepreneur
Myprotein · 2022-12-19 · 90K views
CONFRONTING HSTIKKYTOKKY ON STEROIDS AND GIRLS
Myprotein · 2022-10-06 · 412K views
PUMPING IRON IN BARBADOS WITH MY DAD
Myprotein · 2022-08-07 · 20K views
DEADLIFTING 320KG AT LOUGHBOROUGH UNIVERSITY AT 19
Myprotein · 2021-11-22 · 87K views
ARE WE ON STERO*DS? Juicy Q&A With Mattdoesfitness
Myprotein · 2021-11-18 · 44K views
THE CEO OF GYMSHARK ASKED ME TO TRAIN HIM AND THIS IS WHAT HAPPENED…
Myprotein · 2021-11-15 · 54K views
GETTING LIT IN UNIVERSITY FRESHERS & MY FIRST SESSION AT POWERBASE GYM LOUGHBOROUGH
Myprotein · 2021-10-06 · 169K views
A DAY IN THE LIFE OF NATHANIEL MASSIAH
Myprotein · 2021-09-02 · 36K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.