Monster Michael Todd
189K subscribers
Paid for 2 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | sports, nutrition |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 6.8% of viewers like or comment |
| Comments per 1,000 views | 8.7 |
| Videos in the last 12 months | 19 |
| How often they take a sponsorship | about 1 in 5 videos |
| Sponsorships we hold beyond this shelf | 5 in all, 5 in the last 12 months |
| What a video would cost at a 29 CPM | $396 |
| Brands that paid them in the last 12 months | Huel, The Feed, for Grüns, Momentous, HelloFresh |
| Kinds of brand they take | Health, Sports, Fitness, Lifestyle |
| Their last sponsorship we hold | 2026-05-30 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals · 610 people · UK
Huel is an England-based food products company that produces and supplies products such as powdered shakes and nutrition bars for individuals.
Protein and meals · 67 people · US
At Momentous, our mission is to democratize high performance. We do this because we believe that people at their best will produce a positive impact in their personal lives, families, communities, and ultimately the world.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
12 Days Out From My Kamil Rematch | Numbers Don't Lie
Huel · 2026-02-19 · 12K views
Performance: What Actually Helps And What Doesn’t
Momentous · 2026-02-09 · 4K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.