Mike Thurston
1.6M subscribers
Paid for 19 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | fitness, nutrition |
| Who watches | 25-34, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 3.0% of viewers like or comment |
| Comments per 1,000 views | 2.1 |
| Which way their views are going | -30% over 49 videos, newer against older |
| Videos in the last 12 months | 34 |
| How often they take a sponsorship | 6 in every 10 videos |
| Sponsorships we hold beyond this shelf | 49 in all, 22 in the last 12 months |
| Brands that came back for a second video | 4 brands |
| What a video would cost at a 29 CPM | $5,564 |
| Brands that paid them in the last 12 months | Bioniq, Eight Sleep, BetterHelp, Saily, WHOOP, Surfshark |
| Kinds of brand they take | Fitness, Health, Travel, Lifestyle, Coaching & Therapy Platforms |
| Their last sponsorship we hold | 2026-08-20 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Vitamins · 51 people · United Kingdom
Innovative health tech company leading the way to the future of personalized health. Our proprietary biochemical database and patented technology allow us to design completely personalized solutions for health optimization.
Protein and meals · 410 people · UK
Together, we're on a mission to become the world's most empowering health movement.
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
I Tested The Most Expensive Bed in The World
Bioniq · 2026-04-23 · 64K views
A Busy Week of Work & Life in Miami
Bioniq · 2026-03-25 · 254K views
A Day In The Life In The Middle East
Bioniq · 2026-01-29 · 143K views
In Search Of The Biggest Waves In The World
Bioniq · 2025-12-28 · 198K views
A Realistic Day In The Life Here In Dubai
Bioniq · 2025-12-08 · 193K views
Busy Day Of Work & Life in Dubai
Bioniq · 2025-11-09 · 176K views
Bioniq · 2025-09-29 · 156K views
A Full Day Of Eating & Training In Ibiza
Bioniq · 2025-06-15 · 324K views
Manifesting Our Way To The Top
Bioniq · 2025-05-28 · 188K views
Training Back & Arms With Kiera Wheatley
Bioniq · 2025-05-20 · 196K views
I Spent a Day a Houston Texas (ft. Christian Guzman & Maxx Chewning)
Bioniq · 2025-03-09 · 167K views
Answering Awkward Questions With My Personal Assistant
Bioniq · 2025-02-24 · 180K views
I Spent a Day on a $6,000,000 Lamborghini Yacht
Bioniq · 2025-02-12 · 251K views
Bioniq · 2024-12-30 · 103K views
My Workout Routine for Strength & Lean Muscle (2025)
Bioniq · 2024-09-16 · 278K views
Bioniq · 2024-08-18 · 268K views
$6,000,000 Wedding In Lake Como
AG1 · 2023-10-11 · 856K views
Myprotein · 2022-03-17 · 10.3M views
Myprotein · 2022-02-02 · 194K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.