Michelle Choi
2.3M subscribers
Paid for 10 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | lifestyle, relationships |
| Who watches | 25-34, leans women (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 3.1% of viewers like or comment |
| Comments per 1,000 views | 0.5 |
| Which way their views are going | -27% over 30 videos, newer against older |
| Videos in the last 12 months | 30 |
| How often they take a sponsorship | 8 in every 10 videos |
| Sponsorships we hold beyond this shelf | 113 in all, 20 in the last 12 months |
| Brands that came back for a second video | 15 brands |
| What a video would cost at a 29 CPM | $9,643 |
| Brands that paid them in the last 12 months | BetterHelp, Ritual, Insta360, Open Farm Pet, Mill, iHerb, VIVAIA, Lilysilk, and 1 more |
| Kinds of brand they take | Lifestyle, Technology, Health, Travel, Fashion |
| Their last sponsorship we hold | 2026-05-28 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Shops and clinics · 1,600 people · US
iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth's best-curated selection of health and wellness products, at...
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Protein and meals · 60 people · United States
Mark Sisson, New York Times bestselling author, media personality, and ex-endurance athlete (5th place USA Marathon Championship, 4th place Hawaii Ironman finish) founded Primal Kitchen in 2015.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Homebody in New York | Introvert's cozy start to new year, hair refresh, decluttering, setting goals
Ritual · 2026-01-10 · 350K views
New York to Japan Diaries | End of year trip with parents & fiancé, buying wedding rings, hot spring
iHerb · 2025-12-17 · 368K views
What I Eat in a Day (easy, comfort food I've been craving, my big appetite)
Ritual · 2025-07-18 · 526K views
Homebody in New York | My idea of self care is satisfying deep cleaning & purging, friends reunited!
iHerb · 2024-07-25 · 622K views
Living Alone Diaries | Reflecting on life and career, intimate chit chat talk, new years goal!
iHerb · 2023-11-23 · 868K views
Living Alone Diaries | Getting my life together and cooking food cravings, home organization, reset!
iHerb · 2023-07-25 · 845K views
Living Alone Diaries | Simple week at home cooking & eating, going out in NYC with the girlies
iHerb · 2023-05-24 · 992K views
Living Alone Diaries | Summer in NYC, story time about body insecurities, girl's shopping day, haul!
Ritual · 2023-05-13 · 1.1M views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.