Michael Kummer
135K subscribers
Paid for 11 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | health, nutrition |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Engagement | 0.5% of viewers like or comment |
| Comments per 1,000 views | 0.6 |
| Videos in the last 12 months | 71 |
| How often they take a sponsorship | 6 in every 10 videos |
| Sponsorships we hold beyond this shelf | 55 in all, 42 in the last 12 months |
| Brands that came back for a second video | 2 brands |
| What a video would cost at a 29 CPM | $191 |
| Brands that paid them in the last 12 months | Peluva, Kineon, Endlss, Sunlighten, Ultrahuman, OneSkin, SaunaSpace, Somnee, and 7 more |
| Kinds of brand they take | Health, Fitness, Education, Technology, Food & Cooking |
| Their last sponsorship we hold | 2026-06-17 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in health and fitness, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals
MK Supplements sells regeneratively-sourced and animal-based supplements, including freeze-dried beef organs that ship in eco-friendly, non-toxic packaging. We're a family-owned business that produces
Brain and longevity · 41 people · US
OneSkin is a longevity company on a mission to transform the way we think about skin and aging. Founded by a team of four female PhDs, OneSkin's products focus on skin longevity.
Sports and recovery
The Oxford Ketone Ester: A revolutionary new source of energy for human performance and health.
3 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Why Eating Cheap Is the Worst Financial Decision | Ep. 138
deltaG Ketones · 2026-05-13 · 14K views
Rethinking Sun Exposure From Scratch | Ep. 136
deltaG Ketones · 2026-04-29 · 15K views
Your Food Isn't as Nutritious as You Think | Ep. 133
MK Supplements · 2026-04-08 · 9K views
Why Most Men Are Running Low on These Key Minerals
MK Supplements · 2026-04-07 · 220 views
The Ancient Immune Compound Nobody in Health Is Talking About…
MK Supplements · 2026-03-28 · 161 views
The New Food Pyramid Looks Better… But It’s Still Not Good Enough | Ep. 125
MK Supplements · 2026-01-28 · 259 views
The Glyphosate Study That Had to Be Retracted | Ep. 124
MK Supplements · 2026-01-21 · 146 views
Your Protein Shake Might Be Poisoning You | Ep. 114
OneSkin · 2025-10-29 · 249 views
Why Your Blood Pressure Reading Might Be Totally Wrong! | Ep. 110
OneSkin · 2025-10-01 · 381 views
Why I Switched from 2 Meals to 3 a Day | Ep. 104
OneSkin · 2025-08-13 · 209 views
Everyday Products That Destroy Hormones | Ep. 102
OneSkin · 2025-07-30 · 127 views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.