Matthew Cox | Inside True Crime
1.1M subscribers
Paid for 7 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | entertainment, true crime |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, interview podcast |
| Engagement | 3.4% of viewers like or comment |
| Comments per 1,000 views | 4.8 |
| Which way their views are going | +70% over 198 videos, newer against older |
| Videos in the last 12 months | 153 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 121 in all, 61 in the last 12 months |
| Brands that came back for a second video | 11 brands |
| What a video would cost at a 29 CPM | $6,770 |
| Brands that paid them in the last 12 months | GhostBed, Omaha Steaks, HelloFresh, Aura, The Perfect Jean, Raycon, Miracle, Ka'Chava, and 9 more |
| Kinds of brand they take | News, Entertainment, News & Politics, Sports, True Crime |
| Their last sponsorship we hold | 2026-05-12 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals · 41 people · US
Our roots are in nature. As an organization, in the products we produce, and as human beings living on this planet, we are undeniably rooted in nature-just like you.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Exposing Hustles Inside Miami’s Most Dangerous Hood | OG GIGAVELI
Ka'Chava · 2025-11-09 · 224K views
Celebrity Dealer Reveals the #1 Spot to Hide Cash
Ka'Chava · 2025-10-14 · 196K views
Hulk Hogan’s Leaked Tape, FBI Sting & $140M Scandal | Bubba the Love Sponge Reveals Everything!
Ka'Chava · 2025-09-21 · 158K views
SCAMMER STEALS $4M NYC HOME (The Real Story)
Neurohacker Collective · 2025-03-21 · 19K views
The Secret Playbook of Online Gurus | Ex-Partner Exposes Everything
Neurohacker Collective · 2025-03-19 · 33K views
The Downfall of Wes Watson, $1M Heist Gone Wrong, & Life In Prison
Neurohacker Collective · 2025-02-07 · 127K views
BLAKE LIVELY SCAM EXPOSED | Ryan Reynolds Coworker Reveals ALL!
Neurohacker Collective · 2025-01-30 · 325K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.