Luke Hopkins
82K subscribers
Paid for 8 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | lifestyle, motivation |
| Who watches | 18-24, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 3.5% of viewers like or comment |
| Comments per 1,000 views | 1.7 |
| Which way their views are going | -12% over 29 videos, newer against older |
| Videos in the last 12 months | 25 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 25 in all, 10 in the last 12 months |
| Brands that came back for a second video | 3 brands |
| What a video would cost at a 29 CPM | $1,348 |
| Brands that paid them in the last 12 months | WHOOP, Gymshark, Bare Performance Nutrition |
| Kinds of brand they take | Fitness, Self Improvement, Lifestyle, Clothing & Apparel, Coaching & Therapy Platforms |
| Their last sponsorship we hold | 2026-06-06 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Hydration · US
Founder-led gym brand with an electrolyte SKU
Some of these videos name more than one of these brands, so the column adds up to more than the 8 above.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Luke’s Life Episode 42: The Reapproach
Bare Performance Nutrition · 2025-10-08 · 47K views
Tips on How to Cut (Full Day of Eating 3 Weeks Out)
Bare Performance Nutrition · 2023-08-28 · 20K views
1ST PLACE IN OUR FIRST POWERLIFTING MEET!
Bare Performance Nutrition · 2023-08-21 · 6K views
College Move-In, Lifting with Nathan French, and Life Updates
Bare Performance Nutrition · 2023-08-14 · 7K views
WE WON OUR CLASS IN OUR FIRST SHOW!!! | Summer Shredding Classic Houston 2023
Slate Milk · 2023-07-19 · 5K views
FULL RE-FEED DAY (550 GRAMS OF CARBS)
Bare Performance Nutrition · 2023-07-10 · 7K views
Bare Performance Nutrition · 2023-06-19 · 3K views
Slate Milk · 2023-05-29 · 4K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.