Locked On (BYU) Cougars
18K subscribers
Paid for 18 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | sports, football |
| Who watches | leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, interview podcast |
| Engagement | 3.8% of viewers like or comment |
| Comments per 1,000 views | 3.5 |
| Which way their views are going | +31% over 665 videos, newer against older |
| Videos in the last 12 months | 539 |
| How often they take a sponsorship | about 1 in 9 videos |
| Sponsorships we hold beyond this shelf | 131 in all, 85 in the last 12 months |
| Brands that came back for a second video | 11 brands |
| What a video would cost at a 29 CPM | $87 |
| Brands that paid them in the last 12 months | Omaha Steaks, FanDuel, Rugiet, SupplyHouse, Wayfair, Gametime, PrizePicks, Quo, and 4 more |
| Kinds of brand they take | Sports, Gaming, Lifestyle, Finance, Business |
| Their last sponsorship we hold | 2026-06-02 |
What this kind of creator charges
An ESTIMATE, and a range for under 50k subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Energy · 240 people · US
Living Essentials launched its 5-hour ENERGY brand in 2004. The effective formula is found in its iconic shot and a 16-ounce carbonated drink.
Hydration · 57 people · US
Fast hydration that actually tastes good? It didn't exist. So we invented it. DripDrop was developed by Dr.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
BIG 12 SQUAD - What Analysts Say About the BYU Cougars in Week One
DripDrop ORS · 2025-08-28 · 1K views
Has BYU Football ABANDONED Its Values for Big 12 Glory? | BYU's Faith-Based Model DOOMED in NIL Era?
DripDrop ORS · 2025-08-19 · 8K views
BYU's Future EXPLODES onto High School Gridiron | Is This Kalani Sitake's BEST Recruiting Haul?
DripDrop ORS · 2025-08-18 · 3K views
UNLEASHED: BYU's Defensive Line DOMINATES Training Camp | Will They CARRY Cougars to 6-0 Start?
DripDrop ORS · 2025-08-18 · 2K views
EXCLUSIVE: A SHOCKING Prediction for BYU's Running Game | Will Cougars' Ground Game DOMINATE Big 12?
5-hour Energy · 2025-08-15 · 2K views
BYU & ASU CLASH in NIL ARMS RACE | Who Will SURVIVE the Financial Bloodbath & Emerge Atop Big 12?
5-hour Energy · 2025-08-14 · 659 views
PREDICTION: Big 12 Football SHATTERS Expectations for Second Straight Year | Chaos Reigns Supreme
DripDrop ORS · 2025-08-14 · 1K views
BYU's FUTURE Hangs in Balance as QB Competition INTENSIFIES | Is a Transfer Portal EXODUS Coming?
5-hour Energy · 2025-08-13 · 2K views
BYU's Newest Walk-On SHATTERS Expectations | How Kila Keone DEFIED Odds to Join BYU Football Program
DripDrop ORS · 2025-08-08 · 20K views
OUTRAGE: Coaches Poll IGNORES Big 12 Talent | Is Conference Respect at ALL-TIME Low? | Big 12 Squad
5-hour Energy · 2025-08-07 · 2K views
BYU QB Trio Set for INTENSE Stadium Scrimmage Duel | Who Will EMERGE Victorious in the Tight Battle?
5-hour Energy · 2025-08-06 · 3K views
Kevin Young's Recruiting Strategy VINDICATED as Dean Rueckert Commits to BYU | Local Talent Boom?
5-hour Energy · 2025-08-05 · 11K views
BYU Football IGNITES Camp With Full Contact Practice | Kalani Sitake Gambles on Aggressive Approach
5-hour Energy · 2025-08-05 · 5K views
BYU's Playoff Dreams ALIVE Despite Offseason Turmoil | Is MIRACLE CFP Run Possible for the Cougars?
5-hour Energy · 2025-08-05 · 4K views
EXPOSED: BYU's SECRET WEAPON for 2025 Success | Are the Cougars UNFAIRLY Favored for Bog 12 Success?
DripDrop ORS · 2025-07-31 · 7K views
INSIDER: BYU's Quarterback Battle HEATS UP | Will Kalani Sitake Keep Fans GUESSING Until Kickoff?
5-hour Energy · 2025-07-30 · 5K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.