Locked On BIG 10
29K subscribers
Paid for 7 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | sports, football |
| Who watches | leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Engagement | 7.4% of viewers like or comment |
| Comments per 1,000 views | 15.5 |
| Which way their views are going | +48% over 433 videos, newer against older |
| Videos in the last 12 months | 381 |
| How often they take a sponsorship | about 1 in 8 videos |
| Sponsorships we hold beyond this shelf | 180 in all, 128 in the last 12 months |
| Brands that came back for a second video | 15 brands |
| What a video would cost at a 29 CPM | $110 |
| Brands that paid them in the last 12 months | SupplyHouse, Rugiet, Wayfair, Omaha Steaks, FanDuel, PrizePicks, The Game Cap, Monarch Money, and 5 more |
| Kinds of brand they take | Sports, Lifestyle, Finance, Automotive, Business |
| Their last sponsorship we hold | 2026-07-03 |
What this kind of creator charges
An ESTIMATE, and a range for under 50k subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Energy · 240 people · US
Living Essentials launched its 5-hour ENERGY brand in 2004. The effective formula is found in its iconic shot and a 16-ounce carbonated drink.
Hydration · 57 people · US
Fast hydration that actually tastes good? It didn't exist. So we invented it. DripDrop was developed by Dr.
Some of these videos name more than one of these brands, so the column adds up to more than the 7 above.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Big 10 SQUAD - What Analysts Say About the Big Ten in Season Preview
DripDrop ORS · 2025-08-21 · 3K views
IDIOTIC! Big Ten PROPOSES 28 Team College Football Playoff! Has Tony Petitti LOST His Mind?
DripDrop ORS · 2025-08-19 · 2K views
NCAA WRONG? How Michigan Football can WIN APPEAL for Sign Stealing Punishment from NCAA!
DripDrop ORS · 2025-08-18 · 6K views
SERIOUSLY! 2025 Michigan Wolverines are TALENTED ENOUGH to Win the CFP Title if UNDERWOOD Delivers!
5-hour Energy · 2025-08-05 · 12K views
MOST CORRUPT? Jim Harbaugh and Michigan MOST CORRUPT Program in HISTORY of FOOTBALL Says Dan Dakich?
5-hour Energy · 2025-08-04 · 6K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.