Lex Fridman
5M subscribers
Paid for 44 sponsored videos by 6 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | tech, ai |
| Who watches | 25-34, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, interview podcast |
| Engagement | 2.8% of viewers like or comment |
| Comments per 1,000 views | 2.4 |
| Which way their views are going | -18% over 32 videos, newer against older |
| Videos in the last 12 months | 25 |
| How often they take a sponsorship | 7 in every 10 videos |
| Sponsorships we hold beyond this shelf | 285 in all, 44 in the last 12 months |
| Brands that came back for a second video | 21 brands |
| What a video would cost at a 29 CPM | $24,067 |
| Brands that paid them in the last 12 months | Fin, LMNT, Perplexity, UPLIFT Desk, Shopify, BetterHelp, Miro, Larridin, and 6 more |
| Kinds of brand they take | Lifestyle, Health, Technology, Fitness, Business |
| Their last sponsorship we hold | 2026-05-29 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in tech and business, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Shops and clinics · 61 people · US
Created by experts in the fields of aging, genetics, and biometric data, InsideTracker provides a personal health analysis and data-driven wellness guide, designed to help you live healthier longer.
Brain and longevity · 150 people · US
Onnit is an Austin, TX based health and wellness company focused on encouraging peak performance through a combination of unique products and actionable information.
Gut health · 99 people · US
Optimizing Health & Performance Since 2004 BIOptimizers USA, Inc. was founded with a mission: to help people achieve optimal health and well-being.
Shops and clinics · 1,600 people · US
iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth's best-curated selection of health and wellness products, at...
Some of these videos name more than one of these brands, so the column adds up to more than the 44 above.
5 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Biggest Mysteries in Physics: Antimatter, Dark Energy & ToE - Don Lincoln | Lex Fridman Podcast #497
LMNT · 2026-05-29 · 513K views
Rick Beato: Greatest Guitarists of All Time, History & Future of Music | Lex Fridman Podcast #492
LMNT · 2026-03-01 · 455K views
OpenClaw: The Viral AI Agent that Broke the Internet - Peter Steinberger | Lex Fridman Podcast #491
LMNT · 2026-02-12 · 1.3M views
David Kirtley: Nuclear Fusion, Plasma Physics, and the Future of Energy | Lex Fridman Podcast #485
LMNT · 2025-11-17 · 574K views
Dan Houser: GTA, Red Dead Redemption, Rockstar, Absurd & Future of Gaming | Lex Fridman Podcast #484
LMNT · 2025-10-31 · 1.7M views
Dave Hone: T-Rex, Dinosaurs, Extinction, Evolution, and Jurassic Park | Lex Fridman Podcast #480
LMNT · 2025-09-04 · 1.1M views
Sundar Pichai: CEO of Google and Alphabet | Lex Fridman Podcast #471
LMNT · 2025-06-05 · 1.1M views
Jeffrey Wasserstrom: China, Xi Jinping, Trade War, Taiwan, Hong Kong, Mao | Lex Fridman Podcast #466
LMNT · 2025-04-24 · 569K views
Douglas Murray: Putin, Zelenskyy, Trump, Israel, Netanyahu, Hamas & Gaza | Lex Fridman Podcast #463
LMNT · 2025-03-30 · 1.1M views
Volodymyr Zelenskyy: Ukraine, War, Peace, Putin, Trump, NATO, and Freedom | Lex Fridman Podcast #456
LMNT · 2025-01-05 · 7.5M views
Bernie Sanders Interview | Lex Fridman Podcast #450
LMNT · 2024-10-23 · 2.8M views
Jordan Peterson: Nietzsche, Hitler, God, Psychopathy, Suffering & Meaning | Lex Fridman Podcast #448
LMNT · 2024-10-11 · 1.7M views
Gregory Aldrete: The Roman Empire - Rise and Fall of Ancient Rome | Lex Fridman Podcast #443
LMNT · 2024-09-12 · 7.1M views
Craig Jones: Jiu Jitsu, $2 Million Prize, CJI, ADCC, Ukraine & Trolling | Lex Fridman Podcast #439
LMNT · 2024-08-14 · 933K views
Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434
LMNT · 2024-06-19 · 934K views
Neil Adams: Judo, Olympics, Winning, Losing, and the Champion Mindset | Lex Fridman Podcast #427
LMNT · 2024-04-20 · 123K views
Tucker Carlson: Putin, Navalny, Trump, CIA, NSA, War, Politics & Freedom | Lex Fridman Podcast #414
AG1 · 2024-02-27 · 17M views
Omar Suleiman: Palestine, Gaza, Oct 7, Israel, Resistance, Faith & Islam | Lex Fridman Podcast #411
AG1 · 2024-01-31 · 806K views
Tal Wilkenfeld: Music, Guitar, Bass, Jeff Beck, Prince, and Leonard Cohen | Lex Fridman Podcast #408
LMNT · 2024-01-09 · 737K views
Jeff Bezos: Amazon and Blue Origin | Lex Fridman Podcast #405
InsideTracker · 2023-12-14 · 5.4M views
James Sexton: Divorce Lawyer on Marriage, Relationships, Sex, Lies & Love | Lex Fridman Podcast #396
AG1 · 2023-09-18 · 5M views
Marc Andreessen: Future of the Internet, Technology, and AI | Lex Fridman Podcast #386
AG1 · 2023-06-22 · 1.6M views
Matthew McConaughey: Freedom, Truth, Family, Hardship, and Love | Lex Fridman Podcast #384
AG1 · 2023-06-13 · 2M views
Chris Lattner: Future of Programming and AI | Lex Fridman Podcast #381
iHerb · 2023-06-02 · 2M views
Stephen Wolfram: ChatGPT and the Nature of Truth, Reality & Computation | Lex Fridman Podcast #376
InsideTracker · 2023-05-09 · 895K views
Chris Voss: FBI Hostage Negotiator | Lex Fridman Podcast #364
InsideTracker · 2023-03-10 · 2.2M views
Tim Urban: Tribalism, Marxism, Liberalism, Social Justice, and Politics | Lex Fridman Podcast #360
AG1 · 2023-02-20 · 1.6M views
Aella: Sex Work, OnlyFans, Porn, Escorting, Dating, and Human Sexuality | Lex Fridman Podcast #358
AG1 · 2023-02-10 · 1.6M views
Paul Conti: Narcissism, Sociopathy, Envy, and the Nature of Good and Evil | Lex Fridman Podcast #357
InsideTracker · 2023-02-07 · 2.9M views
Jeremi Suri: Civil War, Slavery, Freedom, and Democracy | Lex Fridman Podcast #354
InsideTracker · 2023-01-25 · 1.9M views
Dennis Whyte: Nuclear Fusion and the Future of Energy | Lex Fridman Podcast #353
InsideTracker · 2023-01-21 · 5.7M views
Ed Calderon: Mexican Drug Cartels | Lex Fridman Podcast #346
Onnit · 2022-12-12 · 1.4M views
Roger Gracie: Greatest Jiu Jitsu Competitor of All Time | Lex Fridman Podcast #343
AG1 · 2022-12-03 · 1.2M views
Chris Tarbell: FBI Agent Who Took Down Silk Road | Lex Fridman Podcast #340
InsideTracker · 2022-11-22 · 3.6M views
Climate Change Debate: Bjørn Lomborg and Andrew Revkin | Lex Fridman Podcast #339
Onnit · 2022-11-18 · 1M views
Destiny: Politics, Free Speech, Controversy, Sex, War, and Relationships | Lex Fridman Podcast #337
AG1 · 2022-11-11 · 1.8M views
Abbas Amanat: Iran Protests, Mahsa Amini, History, CIA & Nuclear Weapons | Lex Fridman Podcast #334
InsideTracker · 2022-11-02 · 523K views
Andrej Karpathy: Tesla AI, Self-Driving, Optimus, Aliens, and AGI | Lex Fridman Podcast #333
AG1 · 2022-10-29 · 3.9M views
Balaji Srinivasan: How to Fix Government, Twitter, Science, and the FDA | Lex Fridman Podcast #331
Onnit · 2022-10-20 · 973K views
Rana el Kaliouby: Emotion AI, Social Robots, and Self-Driving Cars | Lex Fridman Podcast #322
InsideTracker · 2022-09-21 · 199K views
Botez Sisters: Chess, Streaming, and Fame | Lex Fridman Podcast #319
BiOptimizers · 2022-09-09 · 1.1M views
John Vervaeke: Meaning Crisis, Atheism, Religion & the Search for Wisdom | Lex Fridman Podcast #317
AG1 · 2022-09-04 · 1.7M views
Noam Chomsky: Putin, Ukraine, China, and Nuclear War | Lex Fridman Podcast #316
InsideTracker · 2022-08-31 · 1.7M views
Brian Armstrong: Coinbase, Cryptocurrency, and Government Regulation | Lex Fridman Podcast #307
AG1 · 2022-07-29 · 584K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.