Lex Clips
1.6M subscribers
Paid for 23 sponsored videos by 1 brand on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | tech, ai |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | educational, voiceover explainer |
| Engagement | 2.6% of viewers like or comment |
| Comments per 1,000 views | 2.9 |
| Videos in the last 12 months | 41 |
| How often they take a sponsorship | about 1 in 4 videos |
| Sponsorships we hold beyond this shelf | 188 in all, 188 in the last 12 months |
| Brands that came back for a second video | 1 brand |
| What a video would cost at a 29 CPM | $690 |
| Brands that paid them in the last 12 months | BetterHelp, Fin, Perplexity, LMNT, Upwork, Shopify, Blitzy, Larridin, and 4 more |
| Kinds of brand they take | Lifestyle, Business, Entrepreneurship, AI, Fitness |
| Their last sponsorship we hold | 2026-07-08 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in tech and business, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
The enemies of the Roman Empire who almost destroyed it | Anthony Kaldellis and Lex Fridman
LMNT · 2026-07-07 · 7K views
How Christianity took over the Roman Empire | Anthony Kaldellis and Lex Fridman
LMNT · 2026-07-05 · 34K views
Why the Roman Empire collapsed (in the West) | Anthony Kaldellis and Lex Fridman
LMNT · 2026-07-05 · 17K views
The revolutionary idea that changed the Roman Empire | Anthony Kaldellis and Lex Fridman
LMNT · 2026-07-03 · 15K views
Why Christianity succeeded and spread throughout the world | Anthony Kaldellis and Lex Fridman
LMNT · 2026-07-01 · 4K views
General Relativity: The greatest idea in physics | Don Lincoln and Lex Fridman
LMNT · 2026-06-03 · 10K views
Is loop quantum gravity wrong? - physicist explains | Don Lincoln and Lex Fridman
LMNT · 2026-06-03 · 7K views
A billion particle collisions a second: How large particle colliders work | Don Lincoln
LMNT · 2026-06-02 · 7K views
The most shocking discovery in physics: Speed of Light from Electricity and Magnetism | Don Lincoln
LMNT · 2026-05-30 · 72K views
We're 100+ years away from solving physics: Why a theory of everything is so hard to find
LMNT · 2026-05-29 · 60K views
H.264 codec vs MP4 container: Difference explained | Lex Fridman Podcast
LMNT · 2026-05-11 · 4K views
How CIA spied on people using fake VLC video player | Lex Fridman Podcast
LMNT · 2026-05-08 · 10K views
Who were the Vikings? - Historian explains | Lars Brownworth and Lex Fridman
LMNT · 2026-04-15 · 10K views
From Barbarians to Kings: The Rise of the Viking Empire | Lars Brownworth and Lex Fridman
LMNT · 2026-04-15 · 6K views
Jensen Huang: $3 trillion in revenue is possible for NVIDIA in the near-future | Lex Fridman
LMNT · 2026-03-30 · 9K views
Future of AI clusters in space | Jensen Huang and Lex Fridman
LMNT · 2026-03-28 · 3K views
Is US running out of power? - NVIDIA CEO explains | Jensen Huang and Lex Fridman
LMNT · 2026-03-27 · 15K views
What is NVIDIA's "moat" against competitors? - CEO explains | Jensen Huang and Lex Fridman
LMNT · 2026-03-25 · 12K views
NVIDIA CEO says AGI is already here | Jensen Huang and Lex Fridman
LMNT · 2026-03-24 · 40K views
Why people love heartbreak songs | Rick Beato and Lex Fridman
LMNT · 2026-03-07 · 4K views
Is Jimi Hendrix the greatest guitar player of all time? | Rick Beato and Lex Fridman
LMNT · 2026-03-06 · 118K views
Greatest concert in history: Beethoven's 9th Symphony | Rick Beato and Lex Fridman
LMNT · 2026-03-05 · 119K views
Story of meeting Elton John | Rick Beato and Lex Fridman
LMNT · 2026-03-03 · 25K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.