Lawrence Carpenter
61K subscribers
Paid for 6 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | sports, cycling |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 5.4% of viewers like or comment |
| Comments per 1,000 views | 2.3 |
| Which way their views are going | flat over 41 videos, newer against older |
| Videos in the last 12 months | 14 |
| How often they take a sponsorship | none in the last year |
| Sponsorships we hold beyond this shelf | 37 in all |
| Brands that came back for a second video | 5 brands |
| What a video would cost at a 29 CPM | $489 |
| Kinds of brand they take | Sports, Travel |
| Their last sponsorship we hold | 2025-06-01 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Other · 19 people · United Kingdom
All Styrkr bars, drinks, gels and salts have been specifically engineered to produce unique effects in the body, specifically, the bloodstream, that reduce overall fatigue and energy expenditure...
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
I CRASHED HARD AT A SPANISH ROAD RACE...
STYRKR · 2025-06-01 · 14K views
CYCLING (almost) THE LENGTH OF ENGLAND!
STYRKR · 2025-05-25 · 18K views
THIS WAS UNBELIEVABLE… RACING AT SEA OTTER GRAVEL 🇺🇸
STYRKR · 2025-04-20 · 16K views
RACING 360 KILOMETRES ON GRAVEL!? - THE TRAKA 2024
STYRKR · 2024-05-09 · 25K views
Science in Sport · 2021-07-10 · 18K views
AN INSANE FIRST WEEK AT THE TOUR…
Science in Sport · 2021-07-05 · 8K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.