Lauryn Willkomm
187K subscribers
Paid for 25 sponsored videos by 12 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | parenting & family |
| Who watches | 25-34, leans women (inferred, not their analytics) |
| What kind of viewer | parent |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 5.4% of viewers like or comment |
| Comments per 1,000 views | 3.3 |
| Which way their views are going | -30% over 43 videos, newer against older |
| Videos in the last 12 months | 31 |
| How often they take a sponsorship | 8 in every 10 videos |
| Sponsorships we hold beyond this shelf | 105 in all, 17 in the last 12 months |
| Brands that came back for a second video | 14 brands |
| What a video would cost at a 29 CPM | $446 |
| Brands that paid them in the last 12 months | Hiya, Coterie, Perelel, Ello, Halara, Quince, Curology, Hungryroot, and 1 more |
| Kinds of brand they take | Lifestyle, Health, Art, Fashion, Food |
| Their last sponsorship we hold | 2026-06-19 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Vitamins · 31 people · US
Traditional children's vitamins cause more problems than they solve. So we made a better one.
Hydration · 310 people · AT
We inspire consumers to live healthier, more sustainable lives by drinking more water. waterdrop® is a global company dedicated to changing the way people hydrate.
Men's and women's health · 100 people · US
Needed is the perinatal nutrition brand backed by 4,000+ practitioners, including nutritionists, dietitians, naturopathic doctors, midwives, and OB-GYNs.
Men's and women's health · 35 people · US
Perelel is reinventing pre and postnatal health. We are the first prenatal vitamin brand co-founded by an OB/GYN.
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Gut health · 7,300 people · US
Seed Health is a California-based microbial sciences company that provides pioneering applications of microbes for human and planetary health.
Vitamins · 87 people · United States
ARMRA is the Creator of the consumer colostrum category. Modern living breaks down your immune barrier. ARMRA Colostrum™ is the bioactive food that builds it back. We're rebuilding health from the inside out.
Greens and veg · 130 people · US
Bloom Nutrition offers women's health and wellness supplements designed to enhance vitality and beauty.
Vitamins · 120 people
GEM is a consumer nutrition company on a mission to transform human and planetary health through the power of food as medicine.
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
Vitamins · 160 people · US
At MaryRuth's we believe in supporting health & wellness, not just with our supplements, but also through offering Health Education.
Greens and veg · 34 people · US
Pique is at the intersection of plants and science. Our cutting-edge solutions are crafted from nature, refined by artisans, perfected with science.
6 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
MOM VLOG: solo shopping, new wallpaper, sewing a baby quilt, 5d ultrasound + 32 weeks pregnant
Perelel · 2026-06-19 · 3K views
MOM VLOG: 3rd trimester!!! home updates, zeke's big boy bed, chaos garden & more!
Perelel · 2026-05-27 · 14K views
MOM VLOG: minivan mom, new fujifilm camera, high risk pregnancy??, whole foods haul!
Hiya Health · 2026-03-20 · 16K views
MOM VLOG: we're BACK!!! zeke's 3rd birthday errands prep + party!! (15 weeks 🤰🏽)
Hiya Health · 2026-02-23 · 16K views
MOM VLOG: chatty vlog because I have a lot to talk about...
Hiya Health · 2026-01-19 · 20K views
HOME VLOG: post-christmas slow day + dog mom guilt chat
Hiya Health · 2025-12-28 · 10K views
SAHM VLOG w/ 2 toddlers: slow mornings, fav toddler toy, whole foods haul, ramen recipe!!
Hiya Health · 2025-11-23 · 14K views
*realistic* NIGHT ROUTINE with a 1 & 2 year old
Hiya Health · 2025-10-26 · 12K views
SAHM VLOG: morning at home and legoland!!! ... & big update on my channel
Hiya Health · 2025-09-07 · 12K views
SAHM VLOG: 1st birthday prep, whole foods haul, slow mornings!
Hiya Health · 2025-08-21 · 12K views
MORNING ROUTINE as a SAHM of two | *realistic &... tough*
Needed · 2025-08-17 · 19K views
MUNDANE *realistic* DAY IN THE LIFE as a sahm of 2!
Needed · 2025-07-30 · 13K views
spend a MORNING AT HOME with me and my 2 babies
waterdrop · 2025-02-19 · 22K views
WEEK IN MY LIFE as a SAHM with 2 under 2 | buying a home?!, 25th bday, tantrums, home life & more
LMNT · 2024-10-13 · 42K views
WAITING FOR BABY VLOG: & what's in my hospital bag as a second time mom
ARMRA · 2024-08-22 · 19K views
NESTING VLOG #3: diaper caddies, new swing, making my tea, hospital bags, how I'm feeling...
MaryRuth Organics · 2024-08-15 · 27K views
DAYS IN THE LIFE: announcing pregnancy, catching up, plant nursery, new desk, etc!
Ritual · 2024-04-18 · 28K views
MUNDANE DAYS IN THE LIFE with a 12 month old toddler!
waterdrop · 2024-03-11 · 25K views
huge home reset + getting my life back together VLOG
Daily Gem · 2024-01-17 · 28K views
a *busy* week in my life as a sahm + wife | fall decor shopping, filming a podcast, pumpkin matcha!
Seed · 2023-09-14 · 33K views
summer days in our life!☀️ | pool day, stokke high chair, nuuly haul, trader joes haul, new bedding!
Seed · 2023-08-18 · 27K views
VLOG: julia + keegan visit to meet Zeke, breakfast @ home, yummy food, beaches & more!
waterdrop · 2023-05-30 · 24K views
DAYS IN THE LIFE: life at home, fun packages, emotional chat, slow mornings
Bloom Nutrition · 2023-03-23 · 44K views
*realistic* PREGNANT MORNING ROUTINE 2023 (38 weeks🕊️)
Pique Life · 2023-02-10 · 59K views
COLLEGE GRADUATION VLOG + post-grad plans... such a SPECIAL DAY!
Ritual · 2022-05-13 · 48K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.