Brought to you byInfluencer AdvisoryYour wellness & health influencer agency

Lauren Nicholsen

171K subscribers

Paid for 36 sponsored videos by 13 brands on the drinks and supplement shelf.

Open their YouTube channel

The score

67 out of 100

How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.

The creator

What they make videos aboutlifestyle, cooking
Who watches25-34, leans women (inferred, not their analytics)
What kind of viewerparent
Tone and formatentertainment thoughtful, lifestyle vlog
Engagement7.6% of viewers like or comment
Comments per 1,000 views2.6
Which way their views are goingflat over 123 videos, newer against older
Videos in the last 12 months113
How often they take a sponsorshipabout 1 in 2 videos
Sponsorships we hold beyond this shelf290 in all, 79 in the last 12 months
Brands that came back for a second video34 brands
What a video would cost at a 29 CPM$716
Brands that paid them in the last 12 monthsQuince, Wildgrain, Helix Sleep, Laundry Sauce, ARMRA, Kinsyn, Ritual, Balsam Hill, and 22 more
Kinds of brand they takeLifestyle, Health, Travel, Home and Garden, Food
Their last sponsorship we hold2026-05-15

What this kind of creator charges

$30 to $105 CPM

An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.

Who pays them

7 of these brands booked them more than once.

What kind of brand pays them

Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.

Vitamins 18 videosGreens and veg 6 videosBrain and longevity 3 videosProtein and meals 3 videosMen's and women's health 2 videosSports and recovery 2 videosGut health 1 videoHydration 1 videoEnergy 61 brands pay hereCalm and sleep 36 brands pay hereSkin and hair 30 brands pay hereShops and clinics 23 brands pay hereAlcohol free 17 brands pay hereCoffee and tea 17 brands pay hereRefreshment 17 brands pay hereCBD and hemp 13 brands pay hereAlcohol 4 brands pay here

Who has not booked them

Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.

Every video

EASTER DECORATING IDEAS 2026

ARMRA · 2026-03-28 · 24K views

TIME TO START OVER // RESET THE HOUSE AND LIFE

Ritual · 2025-10-22 · 33K views

MASTER BATHROOM DIY MAKEOVER

Ritual · 2023-04-12 · 49K views

Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.