Last Line Of Defense
441K subscribers
Paid for 15 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | outdoor & adventure, overlanding |
| Who watches | 25-34, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, product review |
| Engagement | 5.5% of viewers like or comment |
| Comments per 1,000 views | 5.7 |
| Which way their views are going | flat over 60 videos, newer against older |
| Videos in the last 12 months | 48 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 153 in all, 38 in the last 12 months |
| Brands that came back for a second video | 9 brands |
| What a video would cost at a 29 CPM | $593 |
| Brands that paid them in the last 12 months | Fabletics, EMP Shield, VERTX, Pelican, Drink LMNT, Grid Down, Function Health, KC HiLiTES, Inc., and 12 more |
| Kinds of brand they take | Automotive, Lifestyle, Travel, Health, Finance |
| Their last sponsorship we hold | 2026-05-27 |
What this kind of creator charges
An ESTIMATE, and a range for 250k to 1M subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
Protein and meals · 8 people · US
We are Equip - makers of clean, effective, convenient foods to support your overall health and performance goals. We stand for flexible nutrition that fits into your everyday life - anytime, with little effort.
3 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
If I Could Only Have One Truck, Which Would It Be? Choosing The Right Truck.
AG1 · 2026-01-07 · 19K views
The BEST Tundra Config To Date - Why I Chose A 2nd Gen Toyota Tundra Double Cab With 200k Miles
LMNT · 2025-12-19 · 34K views
2025 LLOD GIFT GUIDE - The Yearly EDC / Gear / Dude's Guide To Useful Christmas Gifts
LMNT · 2025-11-25 · 41K views
GRID DOWN VEHICLE / SHTF TRAVEL (Part 1) Golf Cart, E-Bike, Etc
LMNT · 2025-10-27 · 182K views
IS A DIAMONDBACK COVER STILL THE MOVE? Reflecting On 9 Years of Diamondback Bed Covers On My Trucks.
LMNT · 2025-05-12 · 30K views
2025 LLOD FLEET UPDATE - Build Plans, New And Old, Maybe Selling Some Stuff?
Equip Foods · 2025-04-28 · 25K views
LLOD TACOMA V2 - Wrap Reveal, Suspension Update, 2024 Toyota Tacoma Overland Build
Equip Foods · 2025-01-14 · 30K views
PREPPING 101 - FOOD - A Guide To Food Types And Storage For General Preparedness
AG1 · 2024-06-19 · 12K views
MY NEW TRUCK - 2024 Toyota Tundra Build Plans, What I LOVE, And Why A PLATINUM
AG1 · 2024-04-10 · 71K views
So You Want To Move To The Mountains? Pros, Cons, and Things To Consider
AG1 · 2024-02-13 · 28K views
EVERYTHING IN ONE BIN - Camping Gear In The New Pelican TX80 Adventure Case
AG1 · 2024-01-03 · 97K views
CUSTOM STANDING DESK / OFFICE TOUR - From A Guy Who Hates Sitting At A Desk
AG1 · 2023-10-23 · 17K views
IT IS FINISHED (Kinda...) 9 Months of Building Our Home, and We're Finally Able to Live In It.
AG1 · 2023-05-26 · 75K views
Building My Own Home - Month 4 Owner Builder Update - The LLOD Colorado Dream Homestead
AG1 · 2023-01-04 · 36K views
HOMESTEAD Build Update #2 - One Month Of Construction, Framing, Insulation, Radiant Heat, etc.
AG1 · 2022-09-22 · 29K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.