Brought to you byInfluencer AdvisoryYour wellness & health influencer agency

Lance Hitchings

90K subscribers

Paid for 20 sponsored videos by 3 brands on the drinks and supplement shelf.

Open their YouTube channel

The score

58 out of 100

How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.

The creator

What they make videos abouthealth, longevity
Health and science audienceOlder adults and longevity
Who watches35-44, leans men (inferred, not their analytics)
What kind of viewerenthusiast
Tone and formatprofessional, talking head explainer
Engagement5.2% of viewers like or comment
Comments per 1,000 views4.3
Which way their views are going+63% over 16 videos, newer against older
Videos in the last 12 months19
How often they take a sponsorshipabout 1 in 2 videos
Sponsorships we hold beyond this shelf42 in all, 11 in the last 12 months
Brands that came back for a second video2 brands
What a video would cost at a 29 CPM$336
Brands that paid them in the last 12 monthsDoNotAge, Perfect Amino, TruDiagnostic
Kinds of brand they takeHealth, Fitness, Music
Their last sponsorship we hold2026-03-18

What this kind of creator charges

$25 to $115 CPM

An ESTIMATE, and a range for 50k to 250k subscribers in health and fitness, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.

Who pays them

Some of these videos name more than one of these brands, so the column adds up to more than the 20 above.

3 of these brands booked them more than once.

What kind of brand pays them

Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.

Brain and longevity 22 videosShops and clinics 9 videosSports and recovery 97 brands pay hereProtein and meals 90 brands pay hereVitamins 67 brands pay hereEnergy 61 brands pay hereGut health 56 brands pay hereHydration 54 brands pay hereGreens and veg 44 brands pay hereMen's and women's health 37 brands pay hereCalm and sleep 36 brands pay hereSkin and hair 30 brands pay hereAlcohol free 17 brands pay hereCoffee and tea 17 brands pay hereRefreshment 17 brands pay hereCBD and hemp 13 brands pay hereAlcohol 4 brands pay here

Who has not booked them

Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.

Every video

Want To Live Longer? Avoid These 5 Mistakes

DoNotAge · 2026-02-18 · 1K views

Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.