Laini Ozark
339K subscribers
Paid for 6 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | fashion |
| Who watches | leans women (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 4.9% of viewers like or comment |
| Comments per 1,000 views | 2.4 |
| Which way their views are going | -29% over 68 videos, newer against older |
| Videos in the last 12 months | 61 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 90 in all, 20 in the last 12 months |
| Brands that came back for a second video | 13 brands |
| What a video would cost at a 29 CPM | $1,055 |
| Brands that paid them in the last 12 months | Squarespace, Ritual, Negative, Athena Club, Gap, Crocs, Quince, ThredUp, and 3 more |
| Kinds of brand they take | Lifestyle, Fashion, Entertainment, Food, Vlogs |
| Their last sponsorship we hold | 2026-05-17 |
What this kind of creator charges
An ESTIMATE, and a range for 250k to 1M subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Other
All your self-care essentials, all in one spot. From an expertly designed women's razor, to supplements made with the highest-quality ingredients
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
THRIFT WITH ME FOR SPRING 2026🌸🧼🌷
Ritual · 2026-04-08 · 25K views
house updates! getting baby ready while keeping the house cute
athenaclub · 2026-03-18 · 18K views
things I do day-to-day that make me feel more whimsy
athenaclub · 2026-02-22 · 41K views
2025 winter trends that i’m loving🌲❄️🧣
Ritual · 2025-11-12 · 38K views
5 outfit formulas that make getting dressed easy
Ladder · 2025-04-14 · 35K views
how to style your French Bob | quick, easy, no heat
Ritual · 2023-10-24 · 72K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.