Katie Musser
132K subscribers
Paid for 5 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: not scanned deep enough.
The creator
| What they make videos about | lifestyle, productivity |
| Who watches | 18-24, leans women (inferred, not their analytics) |
| What kind of viewer | hobbyist |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 6.7% of viewers like or comment |
| Comments per 1,000 views | 5.8 |
| Which way their views are going | -44% over 16 videos, newer against older |
| Videos in the last 12 months | 10 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 84 in all |
| Brands that came back for a second video | 9 brands |
| What a video would cost at a 29 CPM | $116 |
| Kinds of brand they take | Lifestyle, Vlogs, Health, Home and Garden, Beauty |
| Their last sponsorship we hold | 2025-09-01 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Gut health · 7,300 people · US
Seed Health is a California-based microbial sciences company that provides pioneering applications of microbes for human and planetary health.
CBD and hemp · 62 people · United States
Equilibria is a women's wellness brand with a focus on plant-based products. Our core line features premium full-spectrum CBD sourced from our 1,100-acre organic farm in Colorado.
Shops and clinics · 1,600 people · US
iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth's best-curated selection of health and wellness products, at...
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
VLOG: mental health self-care day + how to get out of a rut when you're struggling | Katie Musser
Ritual · 2022-11-01 · 16K views
CURRENT FAVORITES 2021 | HOLIDAY FRAGRANCE, SKINCARE, MAKEUP, WELLNESS, FASHION + MORE!
Seed · 2021-11-09 · 20K views
FALL WHAT I EAT IN A DAY | HEALTHY + PLANT-BASED MEAL IDEAS! | Katie Musser
Seed · 2021-10-16 · 18K views
HEALTHY ESSENTIALS HAUL | HEALTH, BEAUTY, SUPPLEMENTS + MORE!
iHerb · 2021-09-15 · 9K views
VLOG: COZY FALL HAUL, LIFE UPDATES, KAI HAD SURGERY + MORE!
Equilibria · 2021-08-29 · 24K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.