Juicy Scoop™ w Heather McDonald
162K subscribers
Paid for 35 sponsored videos by 9 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | entertainment, comedy |
| Who watches | 18-24, mixed (inferred, not their analytics) |
| What kind of viewer | general consumer |
| Tone and format | entertainment thoughtful, interview podcast |
| Engagement | 5.2% of viewers like or comment |
| Comments per 1,000 views | 6.5 |
| Videos in the last 12 months | 134 |
| How often they take a sponsorship | 6 in every 10 videos |
| Sponsorships we hold beyond this shelf | 164 in all, 142 in the last 12 months |
| Brands that came back for a second video | 19 brands |
| What a video would cost at a 29 CPM | $1,044 |
| Brands that paid them in the last 12 months | Jones Road Beauty, Nutrafol, Boll & Branch, Butcherbox, Honeylove, Dose, Warby Parker, Ro, and 27 more |
| Kinds of brand they take | Lifestyle, Entertainment, Food, Beauty and Fashion, Health |
| Their last sponsorship we hold | 2026-06-18 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Skin and hair · 360 people · US
We're a growing company. Everything we do, we do to help people grow into the best version of themselves.
Men's and women's health · 92 people · US
The O Positiv office functions best when buzzing with collaboration; we're big on team building & open communication. As a health company, promoting balance between work and personal life is a top priority.
Gut health · 91 people · United States
Dose organic wellness shots combine clinically-researched ingredients to functionally support a healthier body.
Gut health · 290 people · US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible.
Greens and veg · 24 people · United States
Here's to great-tasting, natural nutrition the easy way. Live it Up for superfoods that fit your life, but don't dictate it.
Gut health · 99 people · US
Optimizing Health & Performance Since 2004 BIOptimizers USA, Inc. was founded with a mission: to help people achieve optimal health and well-being.
Sports and recovery · 22 people · US
BUBS Naturals was founded in 2017 after a perfect confluence of events. The national tragedy of a best friend, eventually leading to a morning coffee meeting of Sean and TJ looking to make a...
Brain and longevity · 41 people · US
OneSkin is a longevity company on a mission to transform the way we think about skin and aging. Founded by a team of four female PhDs, OneSkin's products focus on skin longevity.
Some of these videos name more than one of these brands, so the column adds up to more than the 35 above.
6 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
The Modeling Pyramid: Predatory Agencies, Cindy Crawford, and St. Bart’s Secrets
Nutrafol · 2026-06-18 · 639 views
The Bachelor’s Nightmare: Dave Neal Exposes Clayton Echard’s Fake Twin Pregnancy Scandal!
Nutrafol · 2026-06-16 · 23K views
Dorit Unburdened, Summer House Reunion Drama, & Netflix's MJ Verdict with Kate Casey
Ladder · 2026-06-09 · 42K views
Chris Franjola, Summer House Secrets, and Roast Regrets
BiOptimizers · 2026-05-28 · 58K views
Boz Saint John of RHOBH on Bravo, Career, Friendships and Love
Nutrafol · 2026-05-05 · 40K views
RHOBH’s Natalie Fuller Breaks Silence on Italy & The Katy Perry Nightclub Allegations
Dose · 2026-04-16 · 48K views
Justin Bieber’s Coachella, The Comeback’s Dan Bucatinsky & Alex Cooper vs. Alix Earle
Dose · 2026-04-14 · 35K views
Blake Lively’s Biggest Regrets
Ladder · 2026-04-07 · 50K views
Gina Gershon on Showgirls, Bound and Hollywood Tales
Ladder · 2026-03-26 · 26K views
Ladder · 2026-03-24 · 52K views
Taylor Frankie Paul and why Mom Influencers use their Children for Content
Dose · 2026-03-19 · 44K views
Adrianne Curry Interview and Oscar’s Hits and Misses
Dose · 2026-03-17 · 43K views
Celebrity BFF Breakups, Cancelled Stars and Crisis PR
Nutrafol · 2026-03-05 · 46K views
Lisa Rinna and Jim Carey’s Two Faces
O Positiv · 2026-03-03 · 30K views
Traitors, Lisa Rinna Real Housewives’ Punishment with Zack Peter
Nutrafol · 2026-02-26 · 46K views
My Cousin Won Olympic Gold! Housewife Tells All!
Olipop · 2026-02-24 · 28K views
Brandy and Julie, America’s Next Top Model, RHOBH, Epstein
Dose · 2026-02-19 · 89K views
Hilarious Katherine Ryan on Stand Up Comedy, Motherhood & Marriage
Dose · 2026-02-17 · 30K views
Nancy Guthrie, Epstein Files, Olympics with Guy Branum
Olipop · 2026-02-12 · 51K views
Bad Bunny, Super Bowl, Conspiracy Theories with Ian Edwards
Olipop · 2026-02-10 · 39K views
Zack Peter, Grammy’s, Epstein Files and Kim K’s New Love
O Positiv · 2026-02-03 · 43K views
Toxic Moms, Ellen’s $27M Mansion & AI Taking Over
Olipop · 2026-01-15 · 75K views
Hollywood Madness: Britney, Kardashians & Bravo Drama with Spencer Pratt
Nutrafol · 2025-12-25 · 48K views
Head of Scientology’s Niece, Jenna Miscavige Tells All
Nutrafol · 2025-12-23 · 40K views
50 Cent vs Marlon Wayans with Guy Branum
Nutrafol · 2025-12-11 · 49K views
Ariana Grande and Cynthia announce they are in a relationship!
O Positiv · 2025-12-02 · 61K views
Marciano of Secret Lives of Mormon Wives Tells All!
Bubs Naturals · 2025-11-25 · 75K views
Did Meghan and Harry Crash Kris’ Party, RHSLC with Zack Peter
Nutrafol · 2025-11-13 · 51K views
The Perfect Neighbor: When Friendship Turns Fatal
OneSkin · 2025-11-12 · 27K views
Kris Jenner’s Party, Real Housewives Fight Back and Texting Scams
O Positiv · 2025-11-11 · 48K views
Comic Rachel Feinstein, D4vd Murder, RHOC
Live it Up · 2025-09-23 · 38K views
My Gay Husband and The New Bachelorette Controversy
Nutrafol · 2025-09-11 · 39K views
Gretchen and Slade, RHOC Lies and Lil Nas X
Live it Up · 2025-08-26 · 59K views
Narcissist in The Valley and Hunting Wives with Heather
Nutrafol · 2025-08-07 · 57K views
Blake Lively Faces Justin, Denise Richards with Zack Peter
Nutrafol · 2025-08-05 · 59K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.