Jordan B Peterson
8.8M subscribers
Paid for 65 sponsored videos by 8 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | scholarly, psychology |
| Who watches | 25-34, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | educational, talking head explainer |
| Engagement | 3.5% of viewers like or comment |
| Comments per 1,000 views | 2.1 |
| Which way their views are going | +112% over 119 videos, newer against older |
| Videos in the last 12 months | 20 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 110 in all, 3 in the last 12 months |
| Brands that came back for a second video | 9 brands |
| What a video would cost at a 29 CPM | $22,974 |
| Brands that paid them in the last 12 months | Jordan Peterson, DW Plus |
| Kinds of brand they take | News & Politics, Education, Health, Fitness, Technology |
| Their last sponsorship we hold | 2025-11-29 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Greens and veg · 330 people · US
Need more fruits and vegetable ingredients? Balance of Nature can help.
Brain and longevity · 83 people · US
Elysium Health's mission is to solve the biggest challenges in health with science, to help people live healthier for longer.
Men's and women's health · 56 people · US
Performance. Longevity. Optimization. We unlock your fullest potential through comprehensive diagnostic testing and evidence-based treatments.
Calm and sleep · 320 people · US
BEAM Consolidated represents a group of manufacturing companies of finishing building materials with ASK Gypsum Factory Limited in KSA, ECOBAT for Industrial Development in Egypt, and SINOBAT for...
Brain and longevity · 12 people · United States
Who are we? As a consortium of doctors, scientists, and innovators, we're dedicated to pioneering health at the cellular level.
Coffee and tea · 750 people · US
America's Coffee Company. Veteran founded. BRCC specializes in roasting high quality, small batch coffees.
Vitamins · 87 people · United States
ARMRA is the Creator of the consumer colostrum category. Modern living breaks down your immune barrier. ARMRA Colostrum™ is the bioactive food that builds it back. We're rebuilding health from the inside out.
Greens and veg · 34 people · US
Pique is at the intersection of plants and science. Our cutting-edge solutions are crafted from nature, refined by artisans, perfected with science.
Some of these videos name more than one of these brands, so the column adds up to more than the 65 above.
7 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Master Relationships, Improve Your Dating Life, and Make Marriage Work | Answer the Call | EP 571
Fatty15 · 2025-08-14 · 467K views
Parenting, Social Media, Bullies | Answer the Call | EP 568
Marek Health · 2025-08-04 · 245K views
5 Great Moments From Behind the Paywall | EP 567
Fatty15 · 2025-07-31 · 116K views
Body Language Expert: How To Overcome Awkwardness | Vanessa Van Edwards | EP 565
Fatty15 · 2025-07-24 · 646K views
How to Stop Europe’s Collapse: Learning from Germany's Mistakes | Christine Anderson | EP 559
Pique Life · 2025-07-03 · 546K views
Jordan Peterson Live on Tour: The Hidden Key to a Fulfilling Life
Beam · 2025-06-16 · 489K views
How the Internet Is Breaking Our Brains | Sam Harris | EP 555
Fatty15 · 2025-06-12 · 542K views
What One Billionaire Knows About Outlasting a Dollar Collapse | Michael Saylor | EP 554
Marek Health · 2025-06-09 · 846K views
Why Do Smart People Double Down On Bad Ideas? | Dr. Gad Saad | EP 553
Beam · 2025-06-05 · 394K views
Race Baiters, Gender Queer, Shiloh Hendrix, & James Lindsay | Matt Walsh | EP 549
Beam · 2025-05-22 · 221K views
The West Is Too Weak For Radical Islam | Douglas Murray | EP 546
Fatty15 · 2025-05-12 · 879K views
Charlie Kirk’s Personal Story | EP 542
Fatty15 · 2025-04-28 · 1.7M views
The Best Argument Against Veganism | Joel Salatin | EP 539
Fatty15 · 2025-04-17 · 243K views
Who Did Canada Really Vote For? | EP 537
Balance of Nature · 2025-04-10 · 890K views
Ancient Stories That Bridge The Heavens & The Earth | Jacob Howland | EP 536
Balance of Nature · 2025-04-07 · 167K views
Dreams, Nightmares, and Neuroscience | Dr. Baland Jalal | EP 533
Marek Health · 2025-03-27 · 245K views
A Dialogue So Dangerous, It Just Might Bring You Wisdom | John Vervaeke and Jordan Hall | EP 532
Balance of Nature · 2025-03-24 · 285K views
Failure or Success in the Time of Trump | Jim Balsillie | EP 530
Balance of Nature · 2025-03-17 · 479K views
Gay Marriage, Surrogacy, Divorce & Hookup Culture | Katy Faust | EP 527
Balance of Nature · 2025-03-06 · 290K views
Trump, Musk, Kennedy: the Dawn of Transparency | Michael Shellenberger | EP 526
Balance of Nature · 2025-03-03 · 203K views
How to Recognize False Idols | Russell Brand
Marek Health · 2025-02-25 · 55K views
Is Your Diet Killing You? | Dr. Benjamin Bikman | EP 520
Balance of Nature · 2025-02-11 · 889K views
If Another Country Did This to Our Citizens, It Would Be War | Vani Hari @TheFoodbabe | EP 519
Balance of Nature · 2025-01-30 · 245K views
Canada's Next Prime Minister | Pierre Poilievre | EP 511
Balance of Nature · 2025-01-02 · 5.7M views
Balance of Nature · 2024-12-30 · 363K views
Anti-Semitism and the Fall of Trudeau's Canada | Terry Glavin | EP 508
Balance of Nature · 2024-12-19 · 475K views
When Anti-Racism Becomes Racism | Lee Jussim | EP 507
Balance of Nature · 2024-12-16 · 115K views
The Afterlife Is Real | Greg Laurie
Marek Health · 2024-11-20 · 308K views
Alberta vs Ottawa: A New Vision of Health | Minister Dan Williams | EP 497
Balance of Nature · 2024-11-11 · 99K views
Trans Worship and Child Sacrifice: The New Paganism | Dr. Jared Ross | EP 494
Balance of Nature · 2024-10-31 · 157K views
An Unexpected Discussion on the Virgin Birth | Richard Dawkins
Marek Health · 2024-10-22 · 173K views
Bringing Woke Capitalism to a Shuddering Halt | Robby Starbuck | EP 490
Balance of Nature · 2024-10-17 · 177K views
The Psychology Behind "Nice Guys Finish Last" | Keith Campbell | EP 480
Balance of Nature · 2024-09-12 · 896K views
Islam & the West: Successes and Failures
Marek Health · 2024-08-28 · 191K views
A Call to the Sane - Beauty, Truth, & Purpose | Douglas Murray | EP 472
Balance of Nature · 2024-08-15 · 1.3M views
DEI, Gender, and the Military | J.O. Michel Maisonneuve, Barbara Maisonneuve, & Mark Norman | EP 468
Balance of Nature · 2024-08-01 · 122K views
Alberta: The Promised Land for Canada’s Future | Premier Danielle Smith | EP 465
Beam · 2024-07-18 · 791K views
Immortality, Religion, & the Search for Life | Dr. David Kipping | EP 463
Beam · 2024-07-11 · 229K views
Texas Children's Hospital Exposed for Illegal Gender Affirming Care | Dr. Eithan Haim | EP 459
Beam · 2024-06-27 · 1.2M views
Sugar Cravings, Red Meat, and Your Health | Max Lugavere | EP 456
Balance of Nature · 2024-06-17 · 2M views
Women, Politics, Personality, and Self Esteem | Eric Kaufmann | EP 453
ARMRA · 2024-06-06 · 421K views
Trauma and the Demolition of Faith | Ronnie Janoff-Bulman | EP 449
Balance of Nature · 2024-05-16 · 158K views
Nuclear Power Can Save the Poor and the Planet | James Walker | EP 447
ARMRA · 2024-05-09 · 161K views
A Conversation on Women in the Armed Forces
Beam · 2024-05-05 · 199K views
The Brutal Reality of the Middle East | Mosab Hassan Yousef | EP 443
ARMRA · 2024-04-25 · 2.8M views
Climate Lies | Dr. Patrick Moore | EP 439
Balance of Nature · 2024-04-11 · 286K views
Exploring the Philosophical and Scientific | Dr. Daniel Dennett | EP 438
Beam · 2024-04-08 · 317K views
Our Child First-Then Yours | Todd & Krista Kolstad | EP 428
Balance of Nature · 2024-03-04 · 538K views
Keto and Carnivore: Schizophrenia, Depression, Cancer | Dr. Chris Palmer | EP 422
Balance of Nature · 2024-02-12 · 692K views
Leadership and the Trucker Convoy | Tamara Lich and Tammy Peterson | EP 369
Elysium Health · 2023-06-22 · 883K views
Dreams, Fairy Tales, and the Demons of AI | Jonathan Pageau | EP 364
Elysium Health · 2023-06-08 · 425K views
ChatGPT: The Dawn of Artificial Super-Intelligence | Brian Roemmele | EP 357
Elysium Health · 2023-05-15 · 1.2M views
Flirting with Totalitarianism | David Zweig | EP 354
Elysium Health · 2023-05-04 · 326K views
The Marxist Slide from Liberalism | Naomi Wolf | EP 351
Elysium Health · 2023-04-24 · 889K views
Black Holes, Time Travel, and the Origin of the Universe | Dr. Brian Keating | EP 348
Elysium Health · 2023-04-13 · 751K views
From the Left to Sanity | Amala Ekpunobi | EP 317
Black Rifle Coffee Company · 2022-12-26 · 2.7M views
Terrible Parents | Stephanie Davies-Arai | EP 316
Black Rifle Coffee Company · 2022-12-22 · 786K views
Leading with Integrity | Australia's John Anderson | EP 313
Black Rifle Coffee Company · 2022-12-12 · 255K views
Israel's Right to Exist? | PM Benjamin Netanyahu | EP 311
Elysium Health · 2022-12-05 · 2.2M views
Viral: The Origin of Covid 19 | Matt Ridley | EP 310
Black Rifle Coffee Company · 2022-12-01 · 5M views
Childhood Trauma Resolved | Dr. John Delony | EP 307
Elysium Health · 2022-11-21 · 2.4M views
Tyranny in Disguise | Dr. Yoram Hazony | EP 305
Black Rifle Coffee Company · 2022-11-14 · 1.3M views
iGen: Narcissism and Neuroticism | Dr. Jean Twenge | EP 303
Black Rifle Coffee Company · 2022-11-07 · 799K views
Psychedelic Science | Dr. Dennis McKenna | EP 299
Elysium Health · 2022-10-24 · 1.1M views
Deeper Yet Into The Weeds | Pageau & Vervaeke | EP 277
Elysium Health · 2022-08-08 · 379K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.