Brought to you byInfluencer AdvisoryYour wellness & health influencer agency

Jillian Michaels

661K subscribers

Paid for 6 sponsored videos by 3 brands on the drinks and supplement shelf.

Open their YouTube channel

The score

61 out of 100

How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.

The creator

What they make videos aboutentertainment, storytelling
Who watches25-34, mixed (inferred, not their analytics)
What kind of viewerenthusiast
Tone and formatentertainment ragey clickbait, interview podcast
Engagement9.0% of viewers like or comment
Comments per 1,000 views13
Videos in the last 12 months152
How often they take a sponsorshipabout 1 in 9 videos
Sponsorships we hold beyond this shelf31 in all, 31 in the last 12 months
Brands that came back for a second video5 brands
What a video would cost at a 29 CPM$1,256
Brands that paid them in the last 12 monthsQuince, Superpower, Sundays for Dogs, BEAM, Cardiff, Brooklyn Bedding, 120Life, OneSkin, and 4 more
Kinds of brand they takeLifestyle, News & Politics, Health, Business
Their last sponsorship we hold2026-06-14

What this kind of creator charges

$20 to $90 CPM

An ESTIMATE, and a range for 250k to 1M subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.

Who pays them

Some of these videos name more than one of these brands, so the column adds up to more than the 6 above.

3 of these brands booked them more than once.

What kind of brand pays them

Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.

Calm and sleep 3 videosBrain and longevity 2 videosSports and recovery 2 videosProtein and meals 90 brands pay hereVitamins 67 brands pay hereEnergy 61 brands pay hereGut health 56 brands pay hereHydration 54 brands pay hereGreens and veg 44 brands pay hereMen's and women's health 37 brands pay hereSkin and hair 30 brands pay hereShops and clinics 23 brands pay hereAlcohol free 17 brands pay hereCoffee and tea 17 brands pay hereRefreshment 17 brands pay hereCBD and hemp 13 brands pay hereAlcohol 4 brands pay here

Who has not booked them

Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.

Every video

Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.