Grant Ritchie
37K subscribers
Paid for 5 sponsored videos by 1 brand on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 3 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: not scanned deep enough; too few videos to compare.
The creator
| What they make videos about | sports, cycling |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, mixed other |
| Engagement | 3.9% of viewers like or comment |
| Comments per 1,000 views | 3.5 |
| Videos in the last 12 months | 34 |
| How often they take a sponsorship | about 1 in 33 videos |
| Sponsorships we hold beyond this shelf | 7 in all |
| Brands that came back for a second video | 1 brand |
| What a video would cost at a 29 CPM | $520 |
| Kinds of brand they take | Travel, Fitness, Auto Services & Insurance |
| Their last sponsorship we hold | 2025-07-08 |
What this kind of creator charges
An ESTIMATE, and a range for under 50k subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Other · 19 people · United Kingdom
All Styrkr bars, drinks, gels and salts have been specifically engineered to produce unique effects in the body, specifically, the bloodstream, that reduce overall fatigue and energy expenditure...
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
How To Chose Your Next Bike, 5 Things
STYRKR · 2025-01-24 · 8K views
Pushing Limits at 2462m - Col du Galibier | Alps Part 3
STYRKR · 2024-11-12 · 6K views
Forget the Famous Climbs, Do This Instead | Alps Trip | Part 2
STYRKR · 2024-09-24 · 3K views
Alpe du Zwift vs Alpe D'Huez | Alps Trip | Episode 1
STYRKR · 2024-09-12 · 4K views
My New Gravel Bike | Is Heavier Actually Better?
STYRKR · 2024-07-19 · 18K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.