75K subscribers
Paid for 19 sponsored videos by 3 brands on the drinks and supplement shelf.
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
| What they make videos about | scholarly |
| Who watches | 35-44, leans women (inferred, not their analytics) |
| What kind of viewer | parent |
| Tone and format | educational, voiceover explainer |
| Engagement | 2.4% of viewers like or comment |
| Comments per 1,000 views | 1.5 |
| Videos in the last 12 months | 18 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 43 in all, 43 in the last 12 months |
| Brands that came back for a second video | 6 brands |
| What a video would cost at a 29 CPM | $44 |
| Brands that paid them in the last 12 months | Care.com, LMNT, hiya, Airbnb, Coterie, Skylight, Drink LMNT, DREO, and 8 more |
| Kinds of brand they take | Lifestyle, Fitness, Travel, Parenting & Family, Cleaning & Household Supplies |
| Their last sponsorship we hold | 2026-07-07 |
An ESTIMATE, and a range for 50k to 250k subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Vitamins · 31 people · US
Traditional children's vitamins cause more problems than they solve. So we made a better one.
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
3 of these brands booked them more than once.
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Your Kid Is Already Creative: What Parents Get Wrong About Imagination | Austin Kleon & Dr. Becky
LMNT · 2026-06-16 · 4K views
AI, Kids, and the Skills We Can’t Afford to Lose
LMNT · 2026-06-02 · 3K views
The Truth About Sex After Parenthood (And Why Some Couples Feel Closer)
LMNT · 2026-05-26 · 3K views
Will I Ever Feel Like Myself Again After Motherhood? | Morgan Radford & Dr. Becky
LMNT · 2026-05-21 · 864 views
How to Raise Emotionally Mature Kids | Dr. Lindsay Gibson & Dr. Becky
LMNT · 2026-05-19 · 10K views
I Thought I’d Thrive as a New Mom, Here’s What Actually Happened
LMNT · 2026-05-14 · 2K views
The Thoughts New Parents Don’t Say Out Loud: Postpartum Emotions, Anxiety & What They Mean
Hiya Health · 2026-04-28 · 2K views
"What If I Hurt My Baby?", with Leah Smart
LMNT · 2026-04-23 · 578 views
The Funny Kid Becomes the Dad: How We’re Raised with Kenan Thompson
Hiya Health · 2026-04-14 · 4K views
What’s Really Going On: Why Screens Never Satisfy Kids | Dr. Becky
LMNT · 2026-04-07 · 6K views
Perimenopause Symptoms Every Woman Should Know | Dr. Becky & Dr. Mary Claire Haver
Hiya Health · 2026-03-31 · 7K views
Your Kid Will Use AI. Here’s What Matters More. | The In-Between Years
Hiya Health · 2026-03-18 · 2K views
A Tween Parenting Shift for the AI Era (Introducing The In-Between Years)
Hiya Health · 2026-03-17 · 3K views
How Being Seen as a Child Shapes the Way We Parent and Lead | Dr. Becky & Will Guidara
Hiya Health · 2026-03-03 · 6K views
When Food Feels Scary: Eating Disorders in Kids & Teens (Early Signs & What Helps)
Hiya Health · 2026-02-24 · 2K views
Russell Wilson on Discipline, Mental Toughness, and the “Why Not You?” Belief
Hiya Health · 2026-02-17 · 2K views
Beyond Winning: Sanya Richards-Ross and Dr. Becky
SmartyPants · 2026-02-13 · 477 views
Jordan Chiles on Pressure, Identity, and Competing at the Olympics | Good Inside with Dr. Becky
SmartyPants · 2026-02-12 · 435 views
Tony Finau on Staying Calm Under Pressure | Good Inside with Dr. Becky
SmartyPants · 2026-02-10 · 762 views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.