For The Dads
35K subscribers
Paid for 8 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | parenting & family |
| Who watches | 25-34, leans men (inferred, not their analytics) |
| What kind of viewer | parent |
| Tone and format | entertainment thoughtful, mixed other |
| Engagement | 5.8% of viewers like or comment |
| Comments per 1,000 views | 11.9 |
| Videos in the last 12 months | 100 |
| How often they take a sponsorship | about 1 in 5 videos |
| Sponsorships we hold beyond this shelf | 28 in all, 22 in the last 12 months |
| Brands that came back for a second video | 5 brands |
| What a video would cost at a 29 CPM | $73 |
| Brands that paid them in the last 12 months | Wayfair, OLIPOP PBC, Ro, Nanit, Liquid I.V., Nannit, KiwiCo, Inc. |
| Kinds of brand they take | Lifestyle, Entertainment |
| Their last sponsorship we hold | 2026-06-10 |
What this kind of creator charges
An ESTIMATE, and a range for under 50k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Gut health · 290 people · US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible.
Hydration · 320 people · US
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Will’s Daughter Teaches Us An Important Lesson & Sherm Recaps The Bussin Pool Party | For The Dads
Olipop · 2026-06-10 · 6K views
A Dad Loss SO Bad His Wife Called In! + Dealing With A Rebellious Kid | For The Dads
Olipop · 2026-04-08 · 7K views
Who The F*** Taught My Daughter Swear Words?! + Mother In Law Backup Has Arrived | For The Dads
Olipop · 2026-03-25 · 9K views
Lifting The Office Girl Dad Curse + The Guys Recap Steak & BJ Day | For The Dads
Olipop · 2026-03-18 · 19K views
A Surprise Gender Reveal, The NO Phase + Dealing With Your Kids Sports Failure | For The Dads
Olipop · 2026-03-04 · 10K views
Christmas Traditions For Your Children + Mom vs Wifey Battle For House Supremacy | For The Dads
Liquid I.V. · 2025-12-17 · 7K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.