3M subscribers
Paid for 12 sponsored videos by 1 brand on the drinks and supplement shelf.
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
| What they make videos about | fashion, streetwear |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | general consumer |
| Tone and format | entertainment thoughtful, mixed other |
| Engagement | 3.0% of viewers like or comment |
| Comments per 1,000 views | 0.7 |
| Videos in the last 12 months | 21 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 15 in all, 15 in the last 12 months |
| Brands that came back for a second video | 2 brands |
| What a video would cost at a 29 CPM | $8,934 |
| Brands that paid them in the last 12 months | air up® |
| Kinds of brand they take | Fashion, Entertainment |
| Their last sponsorship we hold | 2025-12-07 |
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Hydration · 320 people · DE
air up® is so much more than a water bottle. As the world's first refillable drinking system that flavors water through scent alone: it's a hydration revolution. What's meant by this?
1 of these brand booked them more than once.
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Guys Guess How Girls REALLY Think
air up · 2025-12-07 · 149K views
What REALLY Happened in Locked In S6! Unseen Bits
air up · 2025-11-30 · 99K views
Cole and Chazza discuss the BIGGEST betrayal! Locked In S6 THE AWARDS!
air up · 2025-11-23 · 140K views
Beno and Nicole ADMIT their feelings?! Locked In THE REUNION hosted by Nella Rose
air up · 2025-11-16 · 419K views
LOCKED IN S6 THE FINAL! Who will win?!
air up · 2025-11-13 · 647K views
Chazza SNAKES Cole Anderson?! Locked In S6 THE SEMI FINAL!
air up · 2025-11-12 · 704K views
Ami Charlize vs Beno: Who stays and who goes?! Locked In S6 ep 12
air up · 2025-11-11 · 790K views
Aitch SHOCKS all housemates and one more is ELIMINATED! Locked In s6 ep 11
air up · 2025-11-10 · 855K views
Harry Pinero serves up a DOUBLE ELIMINATION! | Locked In season 6 ep 10
air up · 2025-11-09 · 911K views
Tension rises with Ami and Beno! | Locked In season 6 ep 9
air up · 2025-11-07 · 893K views
Tyrique sends someone home?! | Locked In season 6 ep 8
air up · 2025-11-06 · 961K views
Danny Aarons DESTROYS Locked In house?! Season 6 ep 5
air up · 2025-11-03 · 964K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.