First Things THRST

272K subscribers

Paid for 4 sponsored videos by 1 brand on the drinks and supplement shelf.

The score

49 out of 100

How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.

The creator

What they make videos about	business, entrepreneurship
Who watches	25-34, leans men (inferred, not their analytics)
What kind of viewer	enthusiast
Tone and format	entertainment thoughtful, interview podcast
Engagement	3.5% of viewers like or comment
Comments per 1,000 views	2.9
Videos in the last 12 months	41
How often they take a sponsorship	about 1 in 7 videos
Sponsorships we hold beyond this shelf	10 in all, 9 in the last 12 months
Brands that came back for a second video	2 brands
What a video would cost at a 29 CPM	$1,217
Brands that paid them in the last 12 months	Bioniq
Kinds of brand they take	Fitness, Entrepreneurship
Their last sponsorship we hold	2026-05-11

What this kind of creator charges

$30 to $110 CPM

An ESTIMATE, and a range for 250k to 1M subscribers in tech and business, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.

Who pays them

1 of these brand booked them more than once.

What kind of brand pays them

Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.

Vitamins 4 videosSports and recovery 97 brands pay hereProtein and meals 90 brands pay hereBrain and longevity 80 brands pay hereEnergy 61 brands pay hereGut health 56 brands pay hereHydration 54 brands pay hereGreens and veg 44 brands pay hereMen's and women's health 37 brands pay hereCalm and sleep 36 brands pay hereSkin and hair 30 brands pay hereShops and clinics 23 brands pay hereAlcohol free 17 brands pay hereCoffee and tea 17 brands pay hereRefreshment 17 brands pay hereCBD and hemp 13 brands pay hereAlcohol 4 brands pay here

Who has not booked them

Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.

Ritual ARMRA Grüns Hiya Health Daily Gem Care/of Perfect Supplements Better Wild Puori Thorne Bucky Labs Black Girl Vitamins

Every video

How to Build a Life That Can’t Be Cancelled, Controlled, or Replaced

Bioniq · 2026-03-29 · 17K views

Supercar Blondie: How I Built a $100M Brand & Youtube Channel

Bioniq · 2026-03-17 · 16K views

Modern Life Is Killing Us: How To Stay Healthy In A Broken System (What To Eat, Drink & Avoid)

Bioniq · 2026-03-01 · 17K views

Men, Act Now: Your Plan To Become Dangerous, Free & Unforgettable (unfiltered)

Bioniq · 2026-02-08 · 228K views

Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.