Esther Sim
63K subscribers
Paid for 11 sponsored videos by 5 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | lifestyle |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | general consumer |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 3.7% of viewers like or comment |
| Comments per 1,000 views | 1.5 |
| Which way their views are going | -12% over 32 videos, newer against older |
| Videos in the last 12 months | 31 |
| How often they take a sponsorship | 8 in every 10 videos |
| Sponsorships we hold beyond this shelf | 166 in all, 38 in the last 12 months |
| Brands that came back for a second video | 27 brands |
| What a video would cost at a 29 CPM | $526 |
| Brands that paid them in the last 12 months | SKIMS, AG1, BetterHelp, Away, Airalo, Quince, Perelel, Homeaglow, and 13 more |
| Kinds of brand they take | Lifestyle, Travel, Beauty, Home and Garden, Art |
| Their last sponsorship we hold | 2026-06-16 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Other
All your self-care essentials, all in one spot. From an expertly designed women's razor, to supplements made with the highest-quality ingredients
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Men's and women's health · 35 people · US
Perelel is reinventing pre and postnatal health. We are the first prenatal vitamin brand co-founded by an OB/GYN.
3 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
what i eat in a day *easy korean recipes, meal/freezer prep*
Perelel · 2026-06-16 · 9K views
things need to change, cozy end of year | vlog
AG1 · 2025-12-30 · 17K views
Life in my 30s | Settling into the new apartment, chit chat about health
AG1 · 2025-09-13 · 26K views
Simple days, summer haul, we found a wedding venue! | vlog
Ritual · 2024-06-14 · 33K views
simple spring days *when quality time is your love language*
AG1 · 2024-04-11 · 34K views
Packing for NYC, avoidant behavior, honest thoughts about everything | vlog
Care/of · 2024-01-30 · 42K views
my last week living in new york
athenaclub · 2023-08-31 · 51K views
Ritual · 2023-04-10 · 52K views
New York Vlog | Apartment hunting, art cafe, summer nails, golden hour, best kbbq in NYC?
Ritual · 2022-06-24 · 64K views
VLOGMAS EP 01 • Solo day in the city, shopping for gifts, New York during the holidays!
athenaclub · 2021-12-06 · 43K views
Living in New York | Celebrating my birthday, date night, feeling antisocial | VLOG
athenaclub · 2021-10-19 · 56K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.