Deep Dive with Ali Abdaal
561K subscribers
Paid for 5 sponsored videos by 1 brand on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 2 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: no view average; no engagement data; too few videos to compare.
The creator
| What they make videos about | business, productivity |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, interview podcast |
| Videos in the last 12 months | 34 |
| How often they take a sponsorship | none in the last year |
| Sponsorships we hold beyond this shelf | 35 in all |
| Brands that came back for a second video | 7 brands |
| Kinds of brand they take | Entrepreneurship, Finance, Technology, Education, Health |
| Their last sponsorship we hold | 2025-01-03 |
What this kind of creator charges
An ESTIMATE, and a range for 250k to 1M subscribers in tech and business, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals · 610 people · UK
Huel is an England-based food products company that produces and supplies products such as powdered shakes and nutrition bars for individuals.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
You’re Not Lazy: How To Make Discipline Easy - Ryan Holiday
Huel · 2023-12-21 · 259K views
How Writing Online Will Make You A Millionaire - Nathan Barry
Huel · 2023-12-14 · 261K views
Economist's Insider Reveals How Humanity Can Outsmart AI's Risks
Huel · 2023-11-30 · 12K views
5 Skills To Succeed in ANY Career - Helen Tupper (Squiggly Careers)
Huel · 2023-07-21 · 113K views
9 Systems To Build A Life Of Abundance - Sahil Bloom
Huel · 2023-06-15 · 79K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.