Crain & Company
202K subscribers
Paid for 28 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | sports, coaching |
| Who watches | 18-24, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, talking head explainer |
| Engagement | 5.9% of viewers like or comment |
| Comments per 1,000 views | 12.1 |
| Which way their views are going | +512% over 506 videos, newer against older |
| Videos in the last 12 months | 297 |
| How often they take a sponsorship | about 1 in 4 videos |
| Sponsorships we hold beyond this shelf | 246 in all, 76 in the last 12 months |
| Brands that came back for a second video | 16 brands |
| What a video would cost at a 29 CPM | $684 |
| Brands that paid them in the last 12 months | Good Ranchers, Boll & Branch, Prize Picks, Aura Frames, Raycon, Fitbod, Pestie, Ethos, and 1 more |
| Kinds of brand they take | Religion, Entertainment, Sports, Lifestyle, Health |
| Their last sponsorship we hold | 2026-06-11 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Coffee and tea · 750 people · US
America's Coffee Company. Veteran founded. BRCC specializes in roasting high quality, small batch coffees.
Protein and meals · 45 people · US
The truth is, every body needs high performance energy. Whether you're a top-performing ultra marathoner, or on the eleventh hour of cramming for finals, we all need healthier, more elite energy.
Brain and longevity · 32 people · US
"Silicon Valley's new morning elixir." - Forbes Magic Mind's patented blend of active ingredients is scientifically designed to enhance mood and motivation, mental clarity, and calm energy while...
4 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Texas & USC Cancel Spring Games - Why That's Good
Black Rifle Coffee Company · 2025-02-21 · 2K views
Donald Trump Cup Checks Trans Athletes
Black Rifle Coffee Company · 2025-02-06 · 2K views
College Basketball Ranking Reaction + How to Bet the Super Bowl
Black Rifle Coffee Company · 2025-02-05 · 3K views
Myles Garrett & Cooper Kupp: What Would You Trade?
Black Rifle Coffee Company · 2025-02-04 · 2K views
Ohio State Beats Notre Dame to Win 2024 National Championship
Black Rifle Coffee Company · 2025-01-21 · 4K views
Top QBs Remaining in the College Football Playoff
Black Rifle Coffee Company · 2025-01-08 · 4K views
Jeff Foxworthy College Football Week 8 Pick'em
ZBiotics · 2024-10-18 · 4K views
Will Tennessee Bounce Back vs. Florida?
Ketone-IQ · 2024-10-08 · 5K views
Clemson & Michigan Are Still Contenders
Ketone-IQ · 2024-10-02 · 4K views
Is Cam Ward the Best QB in the Country?
Ketone-IQ · 2024-09-24 · 5K views
LSU vs. South Carolina + Best Bets Week 3
Ketone-IQ · 2024-09-10 · 5K views
12-Team Playoff Predictions (Guest Danny Kanell)
Magic Mind · 2024-08-23 · 5K views
Overrated & Underrated Big Ten Teams in 2024
Black Rifle Coffee Company · 2024-08-13 · 3K views
Top 10 Conference Games in 2024
Black Rifle Coffee Company · 2024-08-09 · 4K views
Ketone-IQ · 2024-08-08 · 4K views
Top 10 Non-Conference Games in 2024
Ketone-IQ · 2024-08-02 · 6K views
College Football Playoff Contenders (Guest Chris Phillips)
Magic Mind · 2024-07-31 · 4K views
Will Ohio State's Ryan Day Be Suspended For Recruiting Violations?
Black Rifle Coffee Company · 2024-02-29 · 3K views
Black Rifle Coffee Company · 2024-02-27 · 2K views
UGA QB Flips to Nebraska + Racial Draft
Black Rifle Coffee Company · 2023-12-19 · 5K views
Miami vs. Florida State Preview, Prediction & Bets | 2023
ZBiotics · 2023-11-08 · 7K views
UGA vs. Ole Miss Preview, Prediction & Bets | 2023
Black Rifle Coffee Company · 2023-11-07 · 10K views
Black Rifle Coffee Company · 2023-10-17 · 5K views
Washington vs. Oregon Top 10 Matchup
Black Rifle Coffee Company · 2023-10-10 · 4K views
College Football Week 6 Preview
ZBiotics · 2023-10-06 · 5K views
ACC Preseason Predictions | 2023
Black Rifle Coffee Company · 2023-08-21 · 1K views
Arkansas's New Offense (Guest Coach Sam Pittman)
Black Rifle Coffee Company · 2023-07-20 · 7K views
The Dodgers Drag Queen Fiasco (Guest Spencer Klavan)
Black Rifle Coffee Company · 2023-05-24 · 4K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.