Chris Williamson
4.2M subscribers
Paid for 28 sponsored videos by 6 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | health, relationships |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, interview podcast |
| Engagement | 3.7% of viewers like or comment |
| Comments per 1,000 views | 3.7 |
| Videos in the last 12 months | 90 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 44 in all, 44 in the last 12 months |
| Brands that came back for a second video | 4 brands |
| What a video would cost at a 29 CPM | $3,540 |
| Brands that paid them in the last 12 months | Momentous, Timeline, Athletic Brewing, Gymshark, AG1, WHOOP, Drink LMNT, Eight Sleep, and 2 more |
| Kinds of brand they take | Fitness, Self Improvement, Fishing, Health |
| Their last sponsorship we hold | 2026-06-19 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals · 67 people · US
At Momentous, our mission is to democratize high performance. We do this because we believe that people at their best will produce a positive impact in their personal lives, families, communities, and ultimately the world.
Alcohol free · 250 people · US
Pioneers in revolutionizing non-alcoholic craft beer. Brewing high-quality, great tasting NA craft beer for today's modern adult. Milford, CT and San Diego, CA. Near Beer.
Brain and longevity · 90 people · Switzerland
Mitopure® is the #1 doctor recommended Urolithin A supplement for enhancing mitochondrial health.
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
Brain and longevity · 1 people · United Kingdom
energy drinks and supplements
Some of these videos name more than one of these brands, so the column adds up to more than the 28 above.
3 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Ezra Klein Reacts To Democrats Tweeting “You Ugly F*ck”
Momentous · 2026-06-19 · 11K views
Navy SEAL: “Not Killing People Is Hard” - DJ Shipley
Timeline · 2026-06-18 · 92K views
The Hidden Cost Of Overthinking Everything - George Mack
Momentous · 2026-06-15 · 81K views
How To Break Your Phone Addiction (for real) - Arthur Brooks
Timeline · 2026-06-14 · 89K views
How The Partner You Choose Reveals Your Self-Worth - Quinlan Walther
Athletic Brewing · 2026-06-13 · 88K views
This Advice Could Get Me Cancelled - Mark Manson
Athletic Brewing · 2026-06-07 · 32K views
The Ethics Of Training ChatGPT To Be Your Ex
Athletic Brewing · 2026-05-31 · 15K views
4.2M Q&A - Settling Down, Being A Feminist & Sleeping With An Ex
Athletic Brewing · 2026-05-30 · 78K views
Timeline · 2026-05-21 · 117K views
The Health Crisis Of Office Jobs - Bob King
Momentous · 2026-05-16 · 40K views
Why Don’t They Want You Talking About Birth Rates?
Athletic Brewing · 2026-05-12 · 66K views
The Brutal Truth About Choosing a Partner
Timeline · 2026-05-08 · 249K views
This Will Save You 10 Years of Therapy - Mark Manson
Momentous · 2026-05-06 · 180K views
A Blueprint For Mastering Every Conversation - Jefferson Fisher
Timeline · 2026-05-04 · 161K views
A Shocking Turn in the War on Men - Richard Reeves
Momentous · 2026-04-20 · 141K views
The Rise of History’s Greatest Emperor: An Untold Story - Alex Petkas
Momentous · 2026-04-16 · 226K views
Huge Debate: Should Fathers Be In The Delivery Room? - Richard Reeves
Timeline · 2026-04-15 · 28K views
Everything You Know Is About to Collapse - David Friedberg
Momentous · 2026-04-13 · 544K views
The Psychology of a “Daycare Child"
Athletic Brewing · 2026-04-12 · 101K views
16 Brutal Life Lessons for Ambitious People - Michael Smoak
Athletic Brewing · 2026-04-11 · 297K views
The Mistake That Could Break America - David Friedberg
Momentous · 2026-04-07 · 331K views
Why Children of Divorce Grow into Broken Adults - Erica Komisar
Athletic Brewing · 2026-04-06 · 217K views
Why Men Are At The Top Of Society (and the bottom) - Roy Baumeister
Momentous · 2026-03-23 · 61K views
What Causes The Most Pain? | Arthur Brooks
Neutonic · 2026-02-15 · 2K views
Divorce Lawyer: “Give her a prenup on the 3rd date” - James Sexton
LMNT · 2026-02-14 · 24K views
A List of Things That Kill Your Aura - Rick Glassman
AG1 · 2026-02-13 · 12K views
Q&A - Health Update, Sobriety & Finding The One
Athletic Brewing · 2026-02-12 · 56K views
Marketing Secrets for Global Brainwashing - Richard Shotton
Timeline · 2026-01-31 · 54K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.