Caroline Winkler
1.1M subscribers
Paid for 18 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | home & living, organization |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | hobbyist |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 6.4% of viewers like or comment |
| Comments per 1,000 views | 3.9 |
| Which way their views are going | flat over 32 videos, newer against older |
| Videos in the last 12 months | 33 |
| How often they take a sponsorship | nearly every video |
| Sponsorships we hold beyond this shelf | 179 in all, 30 in the last 12 months |
| Brands that came back for a second video | 22 brands |
| What a video would cost at a 29 CPM | $14,047 |
| Brands that paid them in the last 12 months | Homeaglow, SKIMS, Revival Rugs, Bombas, Quince, Typology, so much to Homeaglow, TDUP, and 4 more |
| Kinds of brand they take | Lifestyle, Home & Garden, Fashion, Finance, Beauty |
| Their last sponsorship we hold | 2026-06-09 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Greens and veg · 34 people · US
Pique is at the intersection of plants and science. Our cutting-edge solutions are crafted from nature, refined by artisans, perfected with science.
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
3 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
We Started the UPSTAIRS MAKEOVER for our 1908 Victorian Home
Midi Health · 2026-02-21 · 365K views
Transforming my Victorian Townhouse into My Dream Home
Ritual · 2026-01-12 · 333K views
I can’t believe this is the same living room (MAJOR MAKEOVER)
Ritual · 2025-08-23 · 475K views
Weird $#@! i'm doing to transform my home.
Midi Health · 2025-08-09 · 439K views
The Ultimate THRIFTING x ANTIQUING haul! (Plus how I STYLE everything i buy :)
Ritual · 2024-08-14 · 391K views
The truth about what happens when you become a YouTuber.
Pique Life · 2024-03-14 · 169K views
5 Self-Care tips that ACTUALLY work.
Pique Life · 2023-11-25 · 605K views
Easy DESIGN TIPS for creating your DREAM BEDROOM.
Ritual · 2023-11-04 · 647K views
small chaotic female at night.
Ritual · 2023-08-29 · 218K views
The secret to making FRIENDS as an adult...
Ritual · 2023-06-20 · 253K views
Critiquing celebrity homes until everyone hates me.
AG1 · 2023-04-01 · 689K views
what no one tells you about your BREAKUP.
Ritual · 2023-03-04 · 365K views
The most common INTERIOR DESIGN CONUNDRUMS
Ritual · 2023-01-28 · 601K views
Ritual · 2022-11-19 · 348K views
the LAZY GIRL kitchen makeover. ($500 budget)
Ritual · 2022-10-29 · 857K views
NEW YORK VLOG Summer 2022 // Visiting all my favorite New York spots + Sephora haul + NYC shopping
Ritual · 2022-06-11 · 110K views
Washington DC WEEK IN MY LIFE // online dating + home decor + family
Ritual · 2022-04-23 · 105K views
Creepy dating story + new furniture reveal
Ritual · 2022-03-12 · 134K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.