Cal Newport
343K subscribers
Paid for 6 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | scholarly, productivity |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | educational, talking head explainer |
| Engagement | 4.3% of viewers like or comment |
| Comments per 1,000 views | 4.1 |
| Which way their views are going | flat over 67 videos, newer against older |
| Videos in the last 12 months | 83 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 222 in all, 109 in the last 12 months |
| Brands that came back for a second video | 33 brands |
| What a video would cost at a 29 CPM | $1,065 |
| Brands that paid them in the last 12 months | Cozy Earth, Caldera + Lab, BetterHelp, Monarch Money, Indeed, Nytimes, Wayfair, Grammarly, and 40 more |
| Kinds of brand they take | Self Improvement, Lifestyle, Entertainment, Productivity Tools, Furniture & Home Decor |
| Their last sponsorship we hold | 2026-06-15 |
What this kind of creator charges
An ESTIMATE, and a range for 250k to 1M subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Abraham Lincoln’s Advice for Escaping Distraction and Doing Things that Matter | Cal Newport
LMNT · 2025-10-27 · 16K views
How Your Phone Is Changing You - What Happens When You Mindlessly Scroll | Cal Newport
ZBiotics · 2024-10-07 · 32K views
How I Manage My Time - The Weekly Productivity Template To Achieve More | Cal Newport
Ladder · 2024-09-02 · 106K views
How To Not Waste Your Time - 5 Keys To Master Productivity & Reinvent Your Life | Cal Newport
LMNT · 2024-08-05 · 43K views
A Productivity System To Remember Everything You Learn & Get Ahead In Life | Cal Newport
LMNT · 2024-02-12 · 59K views
Learn Any Hard Skill In 2024 - How To Eliminate Distraction & Master Productivity | Cal Newport
LMNT · 2024-01-01 · 174K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.