Bo Nickal
58K subscribers
Paid for 4 sponsored videos by 1 brand on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: not scanned deep enough.
The creator
| What they make videos about | sports, wrestling |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 6.8% of viewers like or comment |
| Comments per 1,000 views | 11.3 |
| Which way their views are going | -80% over 112 videos, newer against older |
| Videos in the last 12 months | 19 |
| How often they take a sponsorship | none in the last year |
| Sponsorships we hold beyond this shelf | 15 in all |
| Brands that came back for a second video | 3 brands |
| What a video would cost at a 29 CPM | $162 |
| Kinds of brand they take | Health, Lifestyle, Food |
| Their last sponsorship we hold | 2025-07-03 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals · 610 people · UK
Huel is an England-based food products company that produces and supplies products such as powdered shakes and nutrition bars for individuals.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Nick Lee on Coaching at Penn State, Final X, and College vs. International Wrestling |N&D 81|
Huel · 2025-06-21 · 6K views
How Mitchell Mesenbrink Built a Championship Mentality |N&D 78|
Huel · 2025-05-22 · 19K views
Brendan Burns on Hunting Giant Bears and Revolutionizing Outdoor Gear |N&D 76|
Huel · 2025-04-28 · 2K views
Zack Ryder on Life as a Redshirt and Big Plans for Next Season |N&D 74|
Huel · 2025-04-07 · 15K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.