BFFR with Sydney Leroux & Ali Riley
25K subscribers
Paid for 6 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 3 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: no view average; no engagement data.
The creator
| What they make videos about | sports |
| Who watches | 18-24, leans women (inferred, not their analytics) |
| What kind of viewer | fan |
| Tone and format | entertainment thoughtful, interview podcast |
| Which way their views are going | -31% over 32 videos, newer against older |
| Videos in the last 12 months | 23 |
| How often they take a sponsorship | about 1 in 4 videos |
| Sponsorships we hold beyond this shelf | 6 in all, 2 in the last 12 months |
| Brands that came back for a second video | 2 brands |
| Brands that paid them in the last 12 months | Ritual |
| Kinds of brand they take | Lifestyle, Parenting |
| Their last sponsorship we hold | 2025-11-10 |
What this kind of creator charges
An ESTIMATE, and a range for under 50k subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals · 41 people · US
Our roots are in nature. As an organization, in the products we produce, and as human beings living on this planet, we are undeniably rooted in nature-just like you.
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Haley Rosen on Founding Just Women’s Sports, How Ali “Saved” the Account & New Era of Women's Sports
Ritual · 2025-11-10 · 63K views
Lilly Singh on Her New Movie Doin’ It, Investing in Angel City & Supporting Women
Ritual · 2025-10-13 · 99K views
Kelly Stafford Gets Real on Marriage, NFL WAG Stereotypes, & Super Bowl Memories
Ritual · 2025-08-25 · 50K views
Syd & Ali’s Unhinged Q&A: Weird DMs, Best Soccer Underwear, & the WNBA Bandit
Ka'Chava · 2025-08-18 · 43K views
Megan Rapinoe & Sue Bird on the New Era of Women’s Sports, USWNT Stories, & rooming with Syd
Ka'Chava · 2025-08-04 · 79K views
Tisha Alyn on Golf Icks, Beating Jason Kelce, & the Labubu Obsession
Ka'Chava · 2025-07-14 · 55K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.