Better Ideas
3M subscribers
Paid for 13 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | self improvement, mindset |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | student |
| Tone and format | entertainment thoughtful, talking head explainer |
| Engagement | 6.9% of viewers like or comment |
| Comments per 1,000 views | 3.4 |
| Videos in the last 12 months | 9 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 37 in all, 5 in the last 12 months |
| Brands that came back for a second video | 5 brands |
| What a video would cost at a 29 CPM | $4,589 |
| Brands that paid them in the last 12 months | Ritual, Incogni, Nootrify, Headspace, Higgsfield AI |
| Kinds of brand they take | Self Improvement, Lifestyle, Business, Art, Travel |
| Their last sponsorship we hold | 2026-05-31 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Brain and longevity
Caffeine-free focus, organic mango flavor. Support your cognition, memory, and mental clarity with science-informed ingredients. Enter your clarity era.
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
You were never supposed to think this much
Ritual · 2026-05-25 · 116K views
Your life's greatest chapter begins now
Nootrify · 2025-12-26 · 219K views
6 things you probably need to hear
AG1 · 2024-10-30 · 708K views
8 steps to get your sh** together
AG1 · 2024-09-03 · 2.7M views
Doing a terrible job will (quickly) improve your life
AG1 · 2024-04-24 · 226K views
The fastest way to ruin your entire life
AG1 · 2023-12-12 · 7.2M views
8 movies that will quickly improve your life
AG1 · 2023-04-06 · 2.2M views
Environment hacking will (effortlessly) improve your life
AG1 · 2023-03-01 · 377K views
AG1 · 2022-12-28 · 419K views
10 ways to stop ruining your life
AG1 · 2022-11-08 · 1.1M views
How to quickly ruin the rest of your life
AG1 · 2022-10-16 · 3.5M views
What to do if you don't like your life
AG1 · 2022-07-18 · 495K views
AG1 · 2022-05-08 · 732K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.