Barstool Yak
186K subscribers
Paid for 5 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | entertainment, comedy |
| Who watches | 18-24, mixed (inferred, not their analytics) |
| What kind of viewer | general consumer |
| Engagement | 1.8% of viewers like or comment |
| Comments per 1,000 views | 1.3 |
| Videos in the last 12 months | 44 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 56 in all, 56 in the last 12 months |
| Brands that came back for a second video | 6 brands |
| What a video would cost at a 29 CPM | $1,997 |
| Brands that paid them in the last 12 months | DK, Rhoback, BetterHelp, NOBULL, Topstep, Wayfair, Stella Blue, Kraken, and 16 more |
| Kinds of brand they take | Sports, Animals and Pets, Comedy, Lifestyle, Finance |
| Their last sponsorship we hold | 2026-08-04 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Skin and hair · 360 people · US
We're a growing company. Everything we do, we do to help people grow into the best version of themselves.
Shops and clinics · 18,000 people · US
GNC is a manufacturer and distributor of protein bars, fat burners, health and skincare supplements.
Men's and women's health
At Mars Men®, we’re achieving out-of-this-world performance by choosing of-the-Earth ingredients, a unique blend of natural herbs and minerals that have been scientifically proven to support healthy
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Ben "The Program" Mintz Is Going To Vegas For Barstool Spring Break | The Yak 4-15-26
Nutrafol · 2026-04-15 · 113K views
Former Chicago Bear Kyle Long Talks About The Time The Internet Saw His Hog | The Yak 4-14-26
Men Go To Mars · 2026-04-14 · 108K views
We Surprised Brandon With A HEARTFELT Birthday Present! | The Yak 4-13-26
Nutrafol · 2026-04-13 · 123K views
Big Cat is Officially the New Head Coach of the Yuggernauts | The Yak 1-15-26
BodyArmor · 2026-01-15 · 108K views
Big Cat Ran into the Most Attractive Dude Ever | The Yak 1-12-26
GNC · 2026-01-12 · 137K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.