ANTI-CHEF
537K subscribers
Paid for 7 sponsored videos by 5 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | food & drink, cooking |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, mixed other |
| Engagement | 8.9% of viewers like or comment |
| Comments per 1,000 views | 5.9 |
| Which way their views are going | -24% over 41 videos, newer against older |
| Videos in the last 12 months | 39 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 51 in all, 18 in the last 12 months |
| Brands that came back for a second video | 9 brands |
| What a video would cost at a 29 CPM | $3,453 |
| Brands that paid them in the last 12 months | Made In, Graza, Wildgrain, Rosetta Stone, FOTILE, MUDWTR, Ritual, Typhur, and 5 more |
| Kinds of brand they take | Lifestyle, Food & Cooking, Healthy Snacks & Packaged Foods, Education, Technology |
| Their last sponsorship we hold | 2026-05-17 |
What this kind of creator charges
An ESTIMATE, and a range for 250k to 1M subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Brain and longevity · 55 people · US
On a mission to create healthy minds through healthy habits feat. :rise Cacao, :rise Matcha, :balance Turmeric and :rest Rooibos
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Coffee and tea · 87 people · United States
We're a technology-driven company, looking to revolutionize the $400+ billion global coffee market.
Hydration · 320 people · US
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Roast Chicken Cage Match: Bourdain vs. White vs. Pépin
Ritual · 2026-05-11 · 149K views
French Onion Soup CAGE MATCH: Julia Child vs. Anthony Bourdain vs. Paul Bocuse
cometeer · 2025-11-02 · 385K views
Suffering Through a Checkerboard Cake
MUD\WTR · 2025-09-21 · 154K views
MUD\WTR · 2025-09-01 · 162K views
Unleashing Chaos on Martha Stewart's Polish Feast
Liquid I.V. · 2024-09-15 · 152K views
Can I Make Ravioli Like an Italian?
Ritual · 2023-07-13 · 165K views
Making Julia Child’s Duck Pâté baked in its own skin was as messed up as it sounds
AG1 · 2023-04-14 · 244K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.