Alex Costa
4.2M subscribers
Paid for 2 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | lifestyle |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | hobbyist |
| Engagement | 3.0% of viewers like or comment |
| Comments per 1,000 views | 1.1 |
| Which way their views are going | flat over 38 videos, newer against older |
| Videos in the last 12 months | 34 |
| How often they take a sponsorship | about 1 in 4 videos |
| Sponsorships we hold beyond this shelf | 42 in all, 7 in the last 12 months |
| Brands that came back for a second video | 3 brands |
| What a video would cost at a 29 CPM | $3,353 |
| Brands that paid them in the last 12 months | The Jacket Maker, Phi, Coofandy, iRestore, URLgenius, BetterHelp |
| Kinds of brand they take | Lifestyle, Entertainment, Clothing & Apparel, Coaching & Therapy Platforms, Beauty |
| Their last sponsorship we hold | 2026-05-12 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Hydration · 320 people · US
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V.
Vitamins · 16 people
Our mission is to increase your healthspan. Healthspan means to not only live longer, but to live longer with a well functioning body and mind.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
How to become unrecognizable in 90 days | Stop Wasting Your Life
Phi · 2025-09-25 · 112K views
Stop wasting time & get summer shredded now
Liquid I.V. · 2025-03-21 · 169K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.