2.6M subscribers
Paid for 29 sponsored videos by 9 brands on the drinks and supplement shelf.
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
| What they make videos about | food & drink, cooking |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | general consumer |
| Tone and format | educational, talking head explainer |
| Engagement | 7.2% of viewers like or comment |
| Comments per 1,000 views | 7.2 |
| Which way their views are going | -23% over 56 videos, newer against older |
| Videos in the last 12 months | 48 |
| How often they take a sponsorship | 8 in every 10 videos |
| Sponsorships we hold beyond this shelf | 317 in all, 30 in the last 12 months |
| Brands that came back for a second video | 39 brands |
| What a video would cost at a 29 CPM | $4,053 |
| Brands that paid them in the last 12 months | Helix Sleep, Made In, Kettle & Fire, MUBI, SKIMS, Babbel, Create, Factor, and 9 more |
| Kinds of brand they take | Lifestyle, Food & Cooking, Entertainment, Health, Finance |
| Their last sponsorship we hold | 2026-05-28 |
An ESTIMATE, and a range for 1M+ subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Vitamins · 49 people · United States
Health is officially a snack. In an ideal world, broccoli would taste like chocolate, kale like candy, and greens supplements like gummy bears.
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
Gut health · 7,300 people · US
Seed Health is a California-based microbial sciences company that provides pioneering applications of microbes for human and planetary health.
Greens and veg · 48 people · United States
Kettle & Fire bone broth is made with bones from organically raised chickens or cattle, then slow simmered for a solid 24 hours with organic vegetables, sea salt and herbs.
Coffee and tea · 87 people · United States
We're a technology-driven company, looking to revolutionize the $400+ billion global coffee market.
Hydration · 24 people · United States
Create is the world's first modern creatine brand. We're launching the only creatine monohydrate gummy on the market in November '22. Get early access at trycreate.co. Creatine has a stigma.
Protein and meals · 610 people · UK
Huel is an England-based food products company that produces and supplies products such as powdered shakes and nutrition bars for individuals.
Shops and clinics · 95 people · US
Viome | A Viome Life Sciences, Inc. Company. We provide the industry's only direct-to-consumer healthcare test that analyzes microbial and human gene expressions (mRNA), with technology exclusively...
5 of these brands booked them more than once.
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Grilled baked potatoes w/ sirloin, roasted garlic, fried sage
Kettle & Fire · 2026-05-14 · 128K views
Jacques Pépin is still cooking for you (online)
LMNT · 2026-04-09 · 115K views
'Fuzzy teeth' feeling from spinach EXPLAINED
Ritual · 2026-02-19 · 78K views
Spatchcocked roast chicken with jus
cometeer · 2026-01-22 · 81K views
Why peanut allergies are plummeting
Create Wellness · 2025-12-18 · 166K views
Chipped beef and gravy loaded baked potato
Kettle & Fire · 2025-11-13 · 144K views
Goulash: the reddest of all stews
Kettle & Fire · 2025-09-18 · 275K views
Roto-chicken salad and broiler nachos (sorry it's dinner II)
Grüns · 2025-03-13 · 199K views
Why charcoal is the first great cooking fuel
Seed · 2025-02-06 · 654K views
Potatoes 101: boiling, steaming, roasting, pan-frying
Grüns · 2025-01-23 · 486K views
The worry about black food plastics
Grüns · 2024-11-28 · 651K views
The pastry and marble counter myth
Grüns · 2024-09-19 · 309K views
Starting a pizza place, Part 2: Sauce, cheese, thickness
Huel · 2024-08-29 · 312K views
On cutting boards, microplastics and bacteria
Grüns · 2024-08-08 · 648K views
British bubble & squeak with spicy Latin beans
Seed · 2024-01-25 · 184K views
That time the U.S. almost banned franchise restaurants (PODCAST E75)
LMNT · 2023-09-18 · 100K views
Why it never feels like everything is alright (PODCAST E66)
LMNT · 2023-07-17 · 122K views
Buttermilk is not (necessarily) butter milk
Seed · 2023-07-13 · 286K views
Why the U.S. banned alcohol, then (partly) changed its mind (PODCAST E63)
LMNT · 2023-06-26 · 145K views
Why arugula/rocket is the way it is
Ritual · 2023-06-15 · 243K views
Rejoice! Incretin mimetics may spell the end of obesity (PODCAST E55)
LMNT · 2023-05-01 · 182K views
My favorite cooking show of all time
Viome · 2023-02-23 · 304K views
Ramen orecchiette, easy homemade alkaline noodle soup
Ritual · 2023-02-02 · 488K views
Why certain E. coli bacteria are so bad
Ritual · 2022-10-24 · 381K views
Grilled Chinese long bean sandwich (BRINGING SEXY BEANS E2)
Ritual · 2022-08-11 · 525K views
Venetian rice and peas, 'risi e bisi'
Ritual · 2022-07-07 · 316K views
Reviewing Stanley Tucci's "Big Night" (PODCAST E2)
Seed · 2022-03-26 · 51K views
Ritual · 2022-02-10 · 748K views
What's inside multivitamin supplements and WHY?
Ritual · 2021-09-18 · 264K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.